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3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
1 min read
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
2 min read
There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...
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In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
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Kick off the New Year with social guidance from some of the best in the biz. We compiled a list of top tips from social pros around the industry to...
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When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
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How do we reach the Financial Services industry in the vast social B2B network of LinkedIn? It was no small feat but a question we were hard pressed...
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Do you know what grabs the attention of marketers in the tech space on LinkedIn? Look no further because we platformed with theB2B platform to...
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We partnered with LinkedIn to create a custom “Cheat Sheet” around top creative video ads for marketers in 2022. In the process, analyzed more than...
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Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
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In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
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There is a shift happening in the wider business community. Organizations are changing their focus from charitable giving to “Shared Values.” Shared...
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We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
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November is an important month to honor our Veterans. But did you know November also honors military families with Military Family Appreciation Month...
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There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
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Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
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Lisbon is a bright and very sunny city in this period. It’s autumn and he always comes with intense colors. We can say that Lisbon becomes an...
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In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...