2 min read
The Role of Creative in Measuring Marketing Effectiveness
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
The Probabilistic Future is Here
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
2 min read
8 Places to Eat in Vegas During CES 2023
There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...
7 min read
A Year In Review
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
1 min read
Top Tips from Social Pros
Kick off the New Year with social guidance from some of the best in the biz. We compiled a list of top tips from social pros around the industry to...
3 min read
Data-Driven Creative Helps Brands Go from Global to Local
When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
1 min read
Fueling Your FinServ Ads On LinkedIn
How do we reach the Financial Services industry in the vast social B2B network of LinkedIn? It was no small feat but a question we were hard pressed...
1 min read
Tackling the Tech Space on LinkedIn
Do you know what grabs the attention of marketers in the tech space on LinkedIn? Look no further because we platformed with theB2B platform to...
1 min read
Ads that Work on LinkedIn
We partnered with LinkedIn to create a custom “Cheat Sheet” around top creative video ads for marketers in 2022. In the process, analyzed more than...
3 min read
Can’t Outspend the Competition? It’s Time to Get Creative.
Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
3 min read
4 Elements of Data Strategy from AWS re:Invent 2022
In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
4 min read
Shared Values in the Digital Media Industry
There is a shift happening in the wider business community. Organizations are changing their focus from charitable giving to “Shared Values.” Shared...
2 min read
Catching Up with MGM Resorts
We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
1 min read
Honoring Those Who Serve
November is an important month to honor our Veterans. But did you know November also honors military families with Military Family Appreciation Month...
3 min read
How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
1 min read
Three Major Brands Transforming Their Business with Data-Driven Creative
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
2 min read
5 Amazing Lisbon Attractions to Enjoy During Web Summit
Lisbon is a bright and very sunny city in this period. It’s autumn and he always comes with intense colors. We can say that Lisbon becomes an...