3 min read
Unlocking Potential: Harnessing Computer Vision for Media Effectiveness in Human and AI-generated Content
By Scott Hannan, VidMob SVP Corporate Development & Partnerships
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Embracing Love and Diversity is Good for Business: Stand Tall with the LGBTQ+ Community
Written by Burr Purnell, VidMob Gives Executive Director
2 min read
Cannes Lions 2022 to 2023: The Rapid Rise of AI and Creative Effectiveness
It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...
2 min read
Marketers Can’t Afford to Avoid AI
In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and...
3 min read
Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023
When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...
2 min read
How our partners have shown up at OMR 2023
I was excited to attend OMR in Hamburg for the first time. Having gone to DMEXCO last year and not seeing a large partner presence there, I was...
2 min read
Headed to Advertising Week Europe with Kraft Heinz: Q+A on Data-Driven Creative
As we ramp up for Advertising Week Europe, we sat down with our two fireside chat speakers, esteemed client, Matt Cosad, Head of Data & Analytics at...
1 min read
“Artificial Intelligence in Marketing Empowers Professionals,” says VidMob CEO in Preparation for Web Summit Rio
Alex Collmer will speak on how to combine AI efficiency with emotional insights that only humans can generate to create ads
2 min read
Leverage AI to Make Ads More Effective
Artificial intelligence (AI) isn’t a new concept, but it may seem somewhat unfamiliar to the marketing industry. With new platforms emerging and...
2 min read
What’s Possible in an AI-Driven Future
“The explosion of AI is going to transform us as marketers, it’s going to transform us as storytellers, it’s going to transform us as consumers,”...