VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

3 min read

Addressing AI-Washing: Vidmob's Commitment to Authentic AI Innovation

The July 10 Superhuman article by Zain Kahn, "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry," highlights significant concerns about...

3 min read

Why Every Marketer Will Need to Own Their Creative Data

For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...

2 min read

Embracing Diversity in Advertising Creative for Brands

Having been at Vidmob for the past five years and evolving with a high-growth startup, I’ve seen incredible progression in our offerings. However,...

3 min read

Using AI for Agency Success: Balancing AI and Data

This is a blog written by Vidmob VP Agency Services, Robert Wollner, entitled "Using AI for Agency Success: Balancing AI and Data." The rise of AI in...

2 min read

POSSIBLE Miami: the Power of Data-Driven Marketing, Creativity and Innovation

If you don’t know what POSSIBLE is, it’s the newest, hottest marketing and advertising conference in our industry calendar. Held in Miami this week,...

4 min read

Vidmob’s 2nd Annual Service Trip: Empowering Young Women with Komera

When we started our 501c3 foundation in 2017, the thinking was simple. It seemed like the rinse and repeat nature of striving to hit ever-expanding...