2 min read
Building a happier future by asking AI the right questions
Generative AI occupied an important space in the discussions at SXSW 2023 and as a result, the theme “replacing human labor” gained significant...
4 min read
Want More Value? Make Creative Dollars Work
Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...
2 min read
Top 3 Questions About Speeding Up Ad Production
We recently held a webinar with VidMob’s own Tricia Lee, Sr. Director of Demand & Integrated Marketing, Brian Boggess, Creative Director, and Jerry...
2 min read
3 Ways to Speed Up Ad Production
Performance marketing and creative teams are great at producing content, but not always the most efficient at working together. Most of that is...
15 min read
Creative Disruption – How AI will change the way agencies work with data and creative in 2023
The buzz and promise of Artificial Intelligence (AI) has never been stronger. We’re hearing about technology from OpenAI’s ChatGPT that performs...
2 min read
How Corona Uses Data to Stay Creative and Boost VTRs
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
3 min read
Think AI and Creative at Odds? Think Again.
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...
1 min read
3 Tips for Alignment at Scale
The quest for marketers and creative teams to craft compelling work is a great one. Though when it comes to the route each team takes, it starts to...
2 min read
The Role of Creative in Measuring Marketing Effectiveness
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
The Probabilistic Future is Here
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
2 min read
8 Places to Eat in Vegas During CES 2023
There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...
7 min read
A Year In Review
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
1 min read
Top Tips from Social Pros
Kick off the New Year with social guidance from some of the best in the biz. We compiled a list of top tips from social pros around the industry to...
3 min read
Data-Driven Creative Helps Brands Go from Global to Local
When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
1 min read
Fueling Your FinServ Ads On LinkedIn
How do we reach the Financial Services industry in the vast social B2B network of LinkedIn? It was no small feat but a question we were hard pressed...
1 min read
Tackling the Tech Space on LinkedIn
Do you know what grabs the attention of marketers in the tech space on LinkedIn? Look no further because we platformed with theB2B platform to...
1 min read
Ads that Work on LinkedIn
We partnered with LinkedIn to create a custom “Cheat Sheet” around top creative video ads for marketers in 2022. In the process, analyzed more than...