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Tackling the Tech Space on LinkedIn
Do you know what grabs the attention of marketers in the tech space on LinkedIn? Look no further because we platformed with theB2B platform to...
1 min read
Ads that Work on LinkedIn
We partnered with LinkedIn to create a custom “Cheat Sheet” around top creative video ads for marketers in 2022. In the process, analyzed more than...
3 min read
Can’t Outspend the Competition? It’s Time to Get Creative.
Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
3 min read
4 Elements of Data Strategy from AWS re:Invent 2022
In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
4 min read
Shared Values in the Digital Media Industry
There is a shift happening in the wider business community. Organizations are changing their focus from charitable giving to “Shared Values.” Shared...
2 min read
Catching Up with MGM Resorts
We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
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Honoring Those Who Serve
November is an important month to honor our Veterans. But did you know November also honors military families with Military Family Appreciation Month...
3 min read
How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
1 min read
Three Major Brands Transforming Their Business with Data-Driven Creative
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
2 min read
5 Amazing Lisbon Attractions to Enjoy During Web Summit
Lisbon is a bright and very sunny city in this period. It’s autumn and he always comes with intense colors. We can say that Lisbon becomes an...
1 min read
Win Over the C-Suite with Irresistible Numbers
In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...
1 min read
The Missing Piece of Your Production Process
So you want higher-performing creative but feel a little lost on what levers to pull when? Our approach to making ads makes it possible to...
1 min read
Coming Together for World Homelessness Week
We are very grateful to have incredible partners like Community Solutions who are not only taking on big issues but also proving that they can and...
2 min read
10 Hot Spots to Check Out During Advertising Week NY
It’s (almost) the most wonderful time of the year – for us in creative advertising! Advertising Week New York will take New York City by storm...
5 Ways to Streamline Your Production Process
The key to better production? Free up your creative teams time to focus on what they love and are ultimately, best at. Plus get smarter about how you...
1 min read
International Day of the Girl
On December 19, 2011, United Nations General Assembly declared October 11 as the International Day of the Girl Child to focused attention on the...
1 min read
The Best Kept Secret(s) to Ads that Work
What makes a good ad? Most of us know when we see it. And marketers know when they see results. So what’s the connective tissue for ads that actually...
2 min read
Reconnecting at DMEXCO
“Data-driven creativity will become the future.” -Sir Martin Sorrell For a DMEXCO veteran like me, the event looked smaller compared to previous...