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How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
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Three Major Brands Transforming Their Business with Data-Driven Creative
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
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5 Amazing Lisbon Attractions to Enjoy During Web Summit
Lisbon is a bright and very sunny city in this period. It’s autumn and he always comes with intense colors. We can say that Lisbon becomes an...
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Win Over the C-Suite with Irresistible Numbers
In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...
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The Missing Piece of Your Production Process
So you want higher-performing creative but feel a little lost on what levers to pull when? Our approach to making ads makes it possible to...
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Coming Together for World Homelessness Week
We are very grateful to have incredible partners like Community Solutions who are not only taking on big issues but also proving that they can and...
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10 Hot Spots to Check Out During Advertising Week NY
It’s (almost) the most wonderful time of the year – for us in creative advertising! Advertising Week New York will take New York City by storm...
5 Ways to Streamline Your Production Process
The key to better production? Free up your creative teams time to focus on what they love and are ultimately, best at. Plus get smarter about how you...
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International Day of the Girl
On December 19, 2011, United Nations General Assembly declared October 11 as the International Day of the Girl Child to focused attention on the...
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The Best Kept Secret(s) to Ads that Work
What makes a good ad? Most of us know when we see it. And marketers know when they see results. So what’s the connective tissue for ads that actually...
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Reconnecting at DMEXCO
“Data-driven creativity will become the future.” -Sir Martin Sorrell For a DMEXCO veteran like me, the event looked smaller compared to previous...
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Climate Week in Action
September 19-23, 2022 marks the 14th year New York City celebrates Climate Week hosted by The Climate Group, which brings together influential...
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International Day of Peace
Established in 1981 by the United Nations General Assembly, International Day of Peace is observed around the world on September 21 as a day devoted...
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3 Brand Building Takeaways from Amazon Accelerate
Amazon Accelerate 2022 is the premier annual seller conference in Seattle or virtually from anywhere with over 2,500 in person attendees and 20,000...
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Headed to DMEXCO with Anheuser-Busch: Q+A
As we ramp up for DMEXCO, we sat down with our two fireside chat speakers, esteemed client, Shaun Lynch, Head Of Media & dL Labs, Draftline Europe at...
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3 New Opportunities to Drive Business with Innovations in Intelligent Creative
Over the years, we’ve been focused on solving for the unique and ever-evolving challenges of today’s marketers by continuing to build new and...
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Why You Need a Data-Driven Creator Strategy
While at Cannes Festival of Creativity, we had the pleasure to sit down with a number of brand and platform changemakers from across the advertising...
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Announcing VidMob’s Series D
Amidst a seemingly never-ending stream of negative news in the marketing world these days, as we all collectively wrestle with a slowing economy,...