2 min read
Performance marketing and creative teams are great at producing content, but not always the most efficient at working together. Most of that is neither of the teams’ fault. Coming from different perspectives can lend itself to bottlenecks and...
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15 min read
The buzz and promise of Artificial Intelligence (AI) has never been stronger. We’re hearing about technology from OpenAI’s ChatGPT that performs...
2 min read
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
3 min read
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...
1 min read
The quest for marketers and creative teams to craft compelling work is a great one. Though when it comes to the route each team takes, it starts to...
2 min read
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
2 min read
There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...
7 min read
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
