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10 Hot Spots to Check Out During Advertising Week NY
It’s (almost) the most wonderful time of the year – for us in creative advertising! Advertising Week New York will take New York City by storm...
5 Ways to Streamline Your Production Process
The key to better production? Free up your creative teams time to focus on what they love and are ultimately, best at. Plus get smarter about how you...
1 min read
International Day of the Girl
On December 19, 2011, United Nations General Assembly declared October 11 as the International Day of the Girl Child to focused attention on the...
1 min read
The Best Kept Secret(s) to Ads that Work
What makes a good ad? Most of us know when we see it. And marketers know when they see results. So what’s the connective tissue for ads that actually...
2 min read
Reconnecting at DMEXCO
“Data-driven creativity will become the future.” -Sir Martin Sorrell For a DMEXCO veteran like me, the event looked smaller compared to previous...
1 min read
Climate Week in Action
September 19-23, 2022 marks the 14th year New York City celebrates Climate Week hosted by The Climate Group, which brings together influential...
1 min read
International Day of Peace
Established in 1981 by the United Nations General Assembly, International Day of Peace is observed around the world on September 21 as a day devoted...
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3 Brand Building Takeaways from Amazon Accelerate
Amazon Accelerate 2022 is the premier annual seller conference in Seattle or virtually from anywhere with over 2,500 in person attendees and 20,000...
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Headed to DMEXCO with Anheuser-Busch: Q+A
As we ramp up for DMEXCO, we sat down with our two fireside chat speakers, esteemed client, Shaun Lynch, Head Of Media & dL Labs, Draftline Europe at...
4 min read
3 New Opportunities to Drive Business with Innovations in Intelligent Creative
Over the years, we’ve been focused on solving for the unique and ever-evolving challenges of today’s marketers by continuing to build new and...
3 min read
Why You Need a Data-Driven Creator Strategy
While at Cannes Festival of Creativity, we had the pleasure to sit down with a number of brand and platform changemakers from across the advertising...
5 min read
Announcing VidMob’s Series D
Amidst a seemingly never-ending stream of negative news in the marketing world these days, as we all collectively wrestle with a slowing economy,...
3 min read
How SMBs Use Creative Data
In some ways, the pandemic created a more level playing field for small and medium-sized businesses (SMBs). Often faced with the need to pivot amid...
5 min read
Building Hope in Brazil
Using business as a force for good is smart business. It builds culture, promotes empathy and compassion, and fills our hearts and minds with hope...
1 min read
The Power of Color
In our latest report, The Role of Color in Creative Campaigns, we unveil the power color holds when it comes to advertising and how Creative...
4 min read
The Future is Here, and It’s Just in Time
At another time and in a different forum, our industry can debate whether it ever made sense for nearly 100% of ad tech investment and technology...
3 min read
Five Things You Need to Succeed as a Senior Executive
I’m Jill Gray, EVP of Client Solutions, and below are five things I believe you should know if you want to be a successful Senior Exec.
1 min read
Business as a Force for Good
As we continue to champion VidMob’s Ukrainian creators in support of International Refugee Day, we are honored to introduce Aleksandr Kofanov, of...