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Jontex increases audience of campaign videos by 16 times with the use of AI
The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
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The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
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We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
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Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...
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As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...
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In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is...
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Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...
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LinkedIn may not come first to mind if you’re planning your next video campaign, and that could be a costly mistake. Video is a relatively new format...
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As we commemorate Immunization Awareness Month this August, we are reminded of the vital role that vaccination plays in protecting public health....
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5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
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I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly...
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In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...
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The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
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VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought...
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I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...
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By Scott Hannan, VidMob SVP Corporate Development & Partnerships
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Written by Burr Purnell, VidMob Gives Executive Director
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It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...