3 min read
Distinctiveness at Scale: The Hardest Problem in AI Advertising
This is the third in a series of essays coaching marketing executives on how to navigate the promise and peril of AI-generated creative. The AI era...
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3 min read
The Measurement Crisis That AI Is Quietly Creating
AI is making creative abundance possible. Campaigns that once relied on a handful of assets can now draw from hundreds or thousands of variations...
3 min read
Infinite Creative Is Coming. Are Brands Ready for It?
The transition to AI-generated ad creative is outpacing the industry’s most aggressive forecasts, rendering WPP's recent target of 50% by 2030 a...
3 min read
From Creative Insights to Agentic Action: How Vidmob Is Redefining Creative Intelligence
AI didn’t arrive in marketing fully formed and it certainly didn’t become agentic overnight. Despite how quickly new capabilities seem to emerge,...
2 min read
How Asset-Level Insight Transforms Media Investment
A lot has changed in the ad industry, but a lot has also stayed the same. I’ve been fortunate to have seen the industry from the creative...
2 min read
The Programmatic Plus-Up: Why Vidmob’s DSP Integrations Are a Game-Changer for Your Media Spend
In today's complex digital landscape, simply buying media efficiently is no longer enough to win. Programmatic advertising, which accounts for...