4 min read
The Prompt is the Creative
We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
2 min read
What does the innovation award and partnership with LVMH Group mean to us
Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...
2 min read
Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative
As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...
3 min read
Unlocking the Recipe for Marketing Success: How the Kellogg Company Leverages Creative Effectiveness to Raise ROI
In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is...
3 min read
Redefine Your ROI: Measure Creative Effectiveness
Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...
3 min read
Want to Improve LinkedIn Campaign Performance? Create a Video
LinkedIn may not come first to mind if you’re planning your next video campaign, and that could be a costly mistake. Video is a relatively new format...
2 min read
VidMob Gives x CDC Foundation: Amplifying Immunization Awareness
As we commemorate Immunization Awareness Month this August, we are reminded of the vital role that vaccination plays in protecting public health....
2 min read
5 Tips for Choosing the Perfect Creative Effectiveness Platform to Boost ROI
5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
2 min read
Driving media efficiencies for Mike’s UK with data-driven creative optimisations
I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly...
2 min read
Celebrating Disability Pride Month: Embracing Diversity and Empowering Inclusion
In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...
2 min read
How Marketers Can Use Creative to Lift ROI
The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
2 min read
Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023
VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought...
3 min read
What Happened at Cannes: AI, Creative Effectiveness, & The Work That Won
I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...
3 min read
Unlocking Potential: Harnessing Computer Vision for Media Effectiveness in Human and AI-generated Content
By Scott Hannan, VidMob SVP Corporate Development & Partnerships
3 min read
Embracing Love and Diversity is Good for Business: Stand Tall with the LGBTQ+ Community
Written by Burr Purnell, VidMob Gives Executive Director
2 min read
Cannes Lions 2022 to 2023: The Rapid Rise of AI and Creative Effectiveness
It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...
2 min read
Marketers Can’t Afford to Avoid AI
In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and...
3 min read
Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023
When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...