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Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went through this decision-making was so precise that platforms could easily roll out algorithms and models on...
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There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...
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In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
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Kick off the New Year with social guidance from some of the best in the biz. We compiled a list of top tips from social pros around the industry to...
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When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
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How do we reach the Financial Services industry in the vast social B2B network of LinkedIn? It was no small feat but a question we were hard pressed...
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Do you know what grabs the attention of marketers in the tech space on LinkedIn? Look no further because we platformed with theB2B platform to...
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We partnered with LinkedIn to create a custom “Cheat Sheet” around top creative video ads for marketers in 2022. In the process, analyzed more than...
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Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
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In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
