Vidmob Blog

2 min read

Standing in Solidarity

VidMob continues to stand in solidarity with the people of Ukraine and Russia who are in support of peace. As our CEO Alex Collmer shared, “VidMob is...

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2 min read

VidMob Introduces Creative Insights and Performance for All

Creative performance drives marketing performance. In fact, according to Google, creative accounts for 70% of an ad’s performance. But without a way...

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Up Close and Personal with L’Oreal

One of the great privileges of working at VidMob is that we get to work side-by-side with some of the folks who are operating at the forefront of the...

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3 min read

Gaming for Good

Mental health discussions in the workplace tend to be avoided. Thankfully, Mental Health Awareness month gives us an opportunity to reflect on our...

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1 min read

Top Snap Findings for CPG Marketers

Just because advertising on Snap is quick, doesn’t mean it doesn’t need to be creatively savvy. Like any other vertical, CPG comes with its own set...

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Top Snap Findings for FinServ Marketers

Now more than ever, marketers and consumers are living in a visual first world. Use our proprietary AI technology to understand the different visual...

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On Purpose with RMHC NY

As our On Purpose series continues, we celebrate our commitment to building a purpose driven company. Here, we sit down with esteemed nonprofit and...

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3 min read

How Being a Mother of Two Helped Elevate My Career

A male boss once told me that if you want a job done best, hire a mom. It wasn’t until over a decade later, after the birth of my first son Romeo, I...

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3 min read

Three Takeaways from the B2B Forrester Summit

This past week, around 3000 sales, marketing and product professionals gathered in Austin, TX (along with numerous virtual attendees) for the...

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1 min read

Top Snap Findings for Entertainment Marketers

As consumer attention shrinks, it’s imperative now more than ever marketers are providing quality bite-size content. Over the past two and a half...

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Celebrating Earth Day

“Alone we can do so little; together we can do so much.” -Helen Keller

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On Purpose with Bethany’s Gait

VidMob Gives is part of a larger corporate pledge to address both structural inequalities and systemic racism. As a growing technology company, we...

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1 min read

How to Win Amazon Prime Day

The annual milestone moment for retailers and consumers is approaching. Amazon Prime Day. While the official date has been kept under wraps and not...

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Using Business as a Force for Good. We Pledge 1%.

Today, I’m wondering what the true currency of life is. I think it’s time. Over the years, I’ve found that there is no better or more fulfilling way...

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2 min read

What to Know about Creative Automation

What is Creative Automation?

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1 min read

World Autism Day and Ads that Lead to Access

According to the CDC, one in every 54 children in the United States are affected by autism. Early intervention can help children affected by autism...

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3 min read

Why I Joined VidMob

In honor of some recent award wins, we’re eager to sit down with the people who make it all possible–our employees. In this piece, we’re pleased to...

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1 min read

Strides to Remember this Women’s History Month

Taking a page out of Alex’s book, if you want to build a greater world, support more women-focused organizations. And that’s exactly what VidMob...

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