3 min read
How SMBs Use Creative Data
In some ways, the pandemic created a more level playing field for small and medium-sized businesses (SMBs). Often faced with the need to pivot amid...
5 min read
Building Hope in Brazil
Using business as a force for good is smart business. It builds culture, promotes empathy and compassion, and fills our hearts and minds with hope...
1 min read
The Power of Color
In our latest report, The Role of Color in Creative Campaigns, we unveil the power color holds when it comes to advertising and how Creative...
4 min read
The Future is Here, and It’s Just in Time
At another time and in a different forum, our industry can debate whether it ever made sense for nearly 100% of ad tech investment and technology...
3 min read
Five Things You Need to Succeed as a Senior Executive
I’m Jill Gray, EVP of Client Solutions, and below are five things I believe you should know if you want to be a successful Senior Exec.
1 min read
Business as a Force for Good
As we continue to champion VidMob’s Ukrainian creators in support of International Refugee Day, we are honored to introduce Aleksandr Kofanov, of...
2 min read
Championing Creators on World Refugee Day
As we continue to champion VidMob creators in support of World Refugee Day, we are honored to introduce Daria Huxley.
2 min read
Standing in Solidarity
VidMob continues to stand in solidarity with the people of Ukraine and Russia who are in support of peace. As our CEO Alex Collmer shared, “VidMob is...
2 min read
VidMob Introduces Creative Insights and Performance for All
Creative performance drives marketing performance. In fact, according to Google, creative accounts for 70% of an ad’s performance. But without a way...
2 min read
Up Close and Personal with L’Oreal
One of the great privileges of working at VidMob is that we get to work side-by-side with some of the folks who are operating at the forefront of the...
3 min read
Gaming for Good
Mental health discussions in the workplace tend to be avoided. Thankfully, Mental Health Awareness month gives us an opportunity to reflect on our...
1 min read
Top Snap Findings for CPG Marketers
Just because advertising on Snap is quick, doesn’t mean it doesn’t need to be creatively savvy. Like any other vertical, CPG comes with its own set...
1 min read
Top Snap Findings for FinServ Marketers
Now more than ever, marketers and consumers are living in a visual first world. Use our proprietary AI technology to understand the different visual...
2 min read
On Purpose with RMHC NY
As our On Purpose series continues, we celebrate our commitment to building a purpose driven company. Here, we sit down with esteemed nonprofit and...
3 min read
How Being a Mother of Two Helped Elevate My Career
A male boss once told me that if you want a job done best, hire a mom. It wasn’t until over a decade later, after the birth of my first son Romeo, I...
3 min read
Three Takeaways from the B2B Forrester Summit
This past week, around 3000 sales, marketing and product professionals gathered in Austin, TX (along with numerous virtual attendees) for the...
1 min read
Top Snap Findings for Entertainment Marketers
As consumer attention shrinks, it’s imperative now more than ever marketers are providing quality bite-size content. Over the past two and a half...
2 min read
Celebrating Earth Day
“Alone we can do so little; together we can do so much.” -Helen Keller