Meg Haley of Vidmob forecasts Cannes Lions 2025 will spotlight AI-driven Ad Tech, merging media and creative while preserving authentic brand storytelling.
Vidmob.com debuts The Aperture: a framework for decoding creative choices into measurable data to boost marketing campaign performance.
Vidmob, known as “The Creative Data Company,” has appointed Joseph Galarneau as its new Chief Product & Technology Officer, further solidifying Vidmob.com’s position at the intersection of creativity...
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and...
Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino...
Read the full CMO First article, "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling."
Read the full Martech 360 article here: https://martech360.com/analytics/vidmob-and-objective-platform-forge-strategic-partnership-to-elevate-marketing-mix-modeling-with-creative-data/.
Go to Emerce's article: Objective Platform en Vidmob bundelen krachten: creatie-data nu geïntegreerd in Marketing Mix Modeling
MediaShotz reported on the strategic partnership between VidMob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to quantify,...
Go to MrWeb's article: Vidmob Partners to Add Creative Analytics to MMM
Go to Advanced Television's article: Vidmob, Objective Platform partnership
Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling." The piece highlights the collaboration...
Go to Adweek’s article: Vidmob and Objective Platform Announce Strategic Partnership
New York, NY & Amsterdam, NL, March 17, 2025 – Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, today announced a strategic...
Read "Vidmob’s Latest Tool Helps Companies Standardize Creativity" in Martech Cube. Vidmob unveiled its Custom Guideline Builder, a tool designed to help brands create, share, and seamlessly apply...
