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In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is becoming even more prevalent with the rise of AI and so many various tools right at marketers’...
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Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...
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LinkedIn may not come first to mind if you’re planning your next video campaign, and that could be a costly mistake. Video is a relatively new format...
2 min read
As we commemorate Immunization Awareness Month this August, we are reminded of the vital role that vaccination plays in protecting public health....
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5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
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I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly...
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In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...
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The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
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VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought...
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I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...
