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How our partners have shown up at OMR 2023
I was excited to attend OMR in Hamburg for the first time. Having gone to DMEXCO last year and not seeing a large partner presence there, I was...
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Headed to Advertising Week Europe with Kraft Heinz: Q+A on Data-Driven Creative
As we ramp up for Advertising Week Europe, we sat down with our two fireside chat speakers, esteemed client, Matt Cosad, Head of Data & Analytics at...
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“Artificial Intelligence in Marketing Empowers Professionals,” says VidMob CEO in Preparation for Web Summit Rio
Alex Collmer will speak on how to combine AI efficiency with emotional insights that only humans can generate to create ads
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Leverage AI to Make Ads More Effective
Artificial intelligence (AI) isn’t a new concept, but it may seem somewhat unfamiliar to the marketing industry. With new platforms emerging and...
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What’s Possible in an AI-Driven Future
“The explosion of AI is going to transform us as marketers, it’s going to transform us as storytellers, it’s going to transform us as consumers,”...
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How Neon dramatically improved its cost of acquisition on TikTok
First published on the TikTok Brazil website
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Why VidMob Is Updating Its Mission Statement
In 2017, we aligned on a mission statement for VidMob. We were going to Evolve Creativity for the Better. For six years, this mission guided us...
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Building a happier future by asking AI the right questions
Generative AI occupied an important space in the discussions at SXSW 2023 and as a result, the theme “replacing human labor” gained significant...
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Want More Value? Make Creative Dollars Work
Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...
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Top 3 Questions About Speeding Up Ad Production
We recently held a webinar with VidMob’s own Tricia Lee, Sr. Director of Demand & Integrated Marketing, Brian Boggess, Creative Director, and Jerry...
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3 Ways to Speed Up Ad Production
Performance marketing and creative teams are great at producing content, but not always the most efficient at working together. Most of that is...
15 min read
Creative Disruption – How AI will change the way agencies work with data and creative in 2023
The buzz and promise of Artificial Intelligence (AI) has never been stronger. We’re hearing about technology from OpenAI’s ChatGPT that performs...
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How Corona Uses Data to Stay Creative and Boost VTRs
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
3 min read
Think AI and Creative at Odds? Think Again.
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...
1 min read
3 Tips for Alignment at Scale
The quest for marketers and creative teams to craft compelling work is a great one. Though when it comes to the route each team takes, it starts to...
2 min read
The Role of Creative in Measuring Marketing Effectiveness
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
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The Probabilistic Future is Here
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...