Vidmob Blog

2 min read

Driving media efficiencies for Mike’s UK with data-driven creative optimisations

I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly had display and search ads to sell, buy, and produce. I also remember how excited I was because I...

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2 min read

Celebrating Disability Pride Month: Embracing Diversity and Empowering Inclusion

In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...

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2 min read

How Marketers Can Use Creative to Lift ROI

The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...

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2 min read

Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023

VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought...

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3 min read

What Happened at Cannes: AI, Creative Effectiveness, & The Work That Won

I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...

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3 min read

Unlocking Potential: Harnessing Computer Vision for Media Effectiveness in Human and AI-generated Content

By Scott Hannan, VidMob SVP Corporate Development & Partnerships

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2 min read

Cannes Lions 2022 to 2023: The Rapid Rise of AI and Creative Effectiveness

It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...

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2 min read

Marketers Can’t Afford to Avoid AI

In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and...

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3 min read

Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023

When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...

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