VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Product News

3 min read

Data-Driven Creative Helps Brands Go from Global to Local

When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...

4 min read

3 New Opportunities to Drive Business with Innovations in Intelligent Creative

Over the years, we’ve been focused on solving for the unique and ever-evolving challenges of today’s marketers by continuing to build new and...

2 min read

VidMob Introduces Creative Insights and Performance for All

Creative performance drives marketing performance. In fact, according to Google, creative accounts for 70% of an ad’s performance. But without a way...

2 min read

What to Know about Creative Automation

What is Creative Automation?

2 min read

Joining Forces With Facebook for Video Marketing Impact

Alex Collmer, our founder and CEO, recently joined an episode of Facebook’s Business, Innovation, and Technology podcast to talk about why video is...

2 min read

Multiply the Impact of Your Brand on Creative with VidMob Creative Scoring

The expansion of digital platforms has created a slew of both exciting opportunities and unique challenges for brands—especially those with a large,...