3 min read
Data-Driven Creative Helps Brands Go from Global to Local
When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
Product News
4 min read
3 New Opportunities to Drive Business with Innovations in Intelligent Creative
Over the years, we’ve been focused on solving for the unique and ever-evolving challenges of today’s marketers by continuing to build new and...
2 min read
VidMob Introduces Creative Insights and Performance for All
Creative performance drives marketing performance. In fact, according to Google, creative accounts for 70% of an ad’s performance. But without a way...
2 min read
Joining Forces With Facebook for Video Marketing Impact
Alex Collmer, our founder and CEO, recently joined an episode of Facebook’s Business, Innovation, and Technology podcast to talk about why video is...
2 min read
Multiply the Impact of Your Brand on Creative with VidMob Creative Scoring
The expansion of digital platforms has created a slew of both exciting opportunities and unique challenges for brands—especially those with a large,...
2 min read
3 Steps to Scaling Creative Scoring: Why Your Brand Needs a Different Solution
As the digital landscape blurs traditional economic borders, brands now have even more exciting opportunities to expand their footprint into just...
3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...
1 min read
Keep Projects Moving with the New VidMob iOS App
In today’s world, we have one too many reasons to stay locked to our desktops. Don’t let managing your VidMob projects be one of them. Take your...
2 min read
Data on Demand: VidMob’s Dashboard for Creative Studio Available in Beta
When we first set out to build Creative Studio we wanted to achieve two things: 1) Build a high-powered technology platform for our clients to...
1 min read
VidMob is now an official Hulu Creative Partner
This week, popular streaming service Hulu announced their new Creative Partner Program, and we’re excited to announce that VidMob is one of the...
2 min read
Introducing Creative Intelligence for Organic Facebook & Instagram Posts
More than 1.73 billion people turn to Facebook and Instagram every day to connect with friends, family, and brands alike. It’s these organic moments...
1 min read
VidMob Completes Type 2 SOC 2 Examination
From the very first days that we started architecting the VidMob platform, we’ve always built toward user data being private and protected by...
1 min read
Announcing Our Creative API Integration & Partnership with TikTok
Brands and marketers looking to reach audiences on TikTok now have a new, easier option for producing creative assets. Our new partnership with...
1 min read
Verizon Media Analytics Now Available in Creative Intelligence
If social ads are the darlings of digital advertising, native ads are the unsung heroes, attracting three times more attention and ten times better...
2 min read
LinkedIn Now Connected to Creative Intelligence
On LinkedIn, there’s a great opportunity for brands to connect with professionals who are hungry for solutions and services to be more efficient at...
1 min read
Creative Intelligence Meets Google Display and Video 360
There is an abundance of data that tells you where to place digital ads, how much to spend, and which KPI goals are being met. Data is readily...
1 min read
VidMob Partners With YouTube!
As we learned from our recent study on the State of Social Video, Millennials and Gen Z spend more than half of their time watching video on social...