3 min read
Data-Driven Creative Helps Brands Go from Global to Local
When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.
3 min read
When a commercial for a fragrance plays on Instagram, there are layers of work that went into creating that exact ad experience. First, the global...
4 min read
Over the years, we’ve been focused on solving for the unique and ever-evolving challenges of today’s marketers by continuing to build new and...
2 min read
Creative performance drives marketing performance. In fact, according to Google, creative accounts for 70% of an ad’s performance. But without a way...
2 min read
Alex Collmer, our founder and CEO, recently joined an episode of Facebook’s Business, Innovation, and Technology podcast to talk about why video is...
2 min read
The expansion of digital platforms has created a slew of both exciting opportunities and unique challenges for brands—especially those with a large,...