VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Performance Innovators

4 min read

5 Creative Tech Innovations (and How to Ride the Wave)

We’ve come a long way, baby! We at VidMob are problem solvers. So much so that one of the 5 core tenets of our product org is “Start with real...

2 min read

3 Ways the NFL is Enhancing Fan Engagement with Intelligent Creative

Learning how to deliver the right message at the right time for the right audience is challenging no matter what industry you are in, but over the...

2 min read

The 3% Conference: A Decade of Difference

The first week of November marked the tenth anniversary of the 3 Percent Conference, an annual event that supports the 3% Movement’s mission to...

2 min read

Creating Successful Video Ads on LinkedIn

As a LinkedIn Certified Marketing Partner, VidMob enables clients to analyze their advertising efforts based on their objectives and understand the...

3 min read

4 Themes from Cannes Lions 2021

Last week marked the return of the Cannes Lions Festival of Creativity after its 2020 cancellation. While we may not have been on the Croisette with...

3 min read

Israel LGBTQ+ Movement: Q&A with IGY’s Itay Lapid

I had the opportunity to chat with Itay Lapid, IGY’s Private Donor Community Manager on the international fundraising team. IGY is an LGBTQ+...