2 min read
How Corona Uses Data to Stay Creative and Boost VTRs
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
Performance Innovators
2 min read
Up Close and Personal with L’Oreal
One of the great privileges of working at VidMob is that we get to work side-by-side with some of the folks who are operating at the forefront of the...
4 min read
5 Creative Tech Innovations (and How to Ride the Wave)
We’ve come a long way, baby! We at VidMob are problem solvers. So much so that one of the 5 core tenets of our product org is “Start with real...
2 min read
3 Ways the NFL is Enhancing Fan Engagement with Intelligent Creative
Learning how to deliver the right message at the right time for the right audience is challenging no matter what industry you are in, but over the...
2 min read
The 3% Conference: A Decade of Difference
The first week of November marked the tenth anniversary of the 3 Percent Conference, an annual event that supports the 3% Movement’s mission to...
2 min read
Creating Successful Video Ads on LinkedIn
As a LinkedIn Certified Marketing Partner, VidMob enables clients to analyze their advertising efforts based on their objectives and understand the...
3 min read
4 Themes from Cannes Lions 2021
Last week marked the return of the Cannes Lions Festival of Creativity after its 2020 cancellation. While we may not have been on the Croisette with...
3 min read
Israel LGBTQ+ Movement: Q&A with IGY’s Itay Lapid
I had the opportunity to chat with Itay Lapid, IGY’s Private Donor Community Manager on the international fundraising team. IGY is an LGBTQ+...
2 min read
Understanding TikTok: A Conversation on Creating Impactful Ads
TikTok has been a driving force in highlighting the importance of native-first ad content. That’s incentivized brands to revisit their traditional...
4 min read
Advertising in the Entertainment Industry: How VidMob Can Further Support Growth
As a trailblazing company creating the field of Intelligent Creative, it is important that VidMob keeps moving forward. There are always more...
2 min read
Intelligent Creative for Snap Retail & eCommerce Marketers
There are a handful of questions we hear time and time again from our marketing clients — how do I know if my ads are working? How can I keep up with...
2 min read
A New Way to Analyze Color’s Impact on Ad Performance
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...
3 min read
Celebrating Diversity Through Music: A Night with Sofar Sounds
From growing a creator workforce that’s representative of our global community to servicing hundreds of non-profits that fight for racial equality,...
2 min read
Build Your Brand: Non-Profit Edition
The Good Assembly is a capacity-building series custom-designed to support our partner Non-Profit Organizations (NPOs). In our second live webinar,...
2 min read
Level Up Your Creative Performance on Google App Campaigns
At a glance, the state of mobile apps grew exponentially around the world in 2020. According to App Annie’s State of Mobile 2021 Report, users spent...
2 min read
2021 VidMob Pop In: Meet Mike Summers
Mike Summers is a DJ, podcaster, techpreneur, Mississippi native, Morehouse man and, at the time we popped in with him, the Global Head of Digital...
4 min read
Stop Throwing It Over the Wall: Using Design Thinking as an Engine for Growth
Even though there’s plenty of evidence behind the positive influence of design thinking on business growth, I’ve frequently encountered brands where...
1 min read
4 Creative Considerations for Non-Profit Organizations
At the core of VidMob is the desire to uplift non-profit organizations by arming them with access to VidMob Creative Studio platform and our expert...