3 min read
Web Summit Rio Provides an Overview of Technology and Innovation
The world is witnessing a transformation in consumption patterns and campaigns driven by the digital revolution of Artificial Intelligence. To be a...
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3 min read
Celebrating Women in Tech: LaToya Lyn’s Journey
As we celebrate Women’s History Month, it’s the perfect time to spotlight remarkable women in tech. In this blog, we shine a spotlight on LaToya Lyn,...
7 min read
SXSW ’24 Recap: Exploring the Future of Interaction Between Humans and Technology
SXSW 2024 was much more than a tech and innovation event. Over the first five days, experts from various fields gathered to discuss the latest...
7 min read
Alex Collmer Interviews with Brazil’s Meio & Mensagem
In an interview with Meio & Mensagem, one of the main content platforms that informs, inspires and connects marketing and communication professionals...
3 min read
Designing Creative for the Multichannel Experience
With the conclusion of Super Bowl LVIII, we say goodbye to football season. Millions of people had their TVs tuned to a game at least a few times...
2 min read
Jontex increases audience of campaign videos by 16 times with the use of AI
The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
4 min read
The Prompt is the Creative
We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
2 min read
What does the innovation award and partnership with LVMH Group mean to us
Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...
2 min read
Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative
As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...
3 min read
Unlocking the Recipe for Marketing Success: How the Kellogg Company Leverages Creative Effectiveness to Raise ROI
In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is...
3 min read
Redefine Your ROI: Measure Creative Effectiveness
Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...
2 min read
VidMob Gives x CDC Foundation: Amplifying Immunization Awareness
As we commemorate Immunization Awareness Month this August, we are reminded of the vital role that vaccination plays in protecting public health....
2 min read
5 Tips for Choosing the Perfect Creative Effectiveness Platform to Boost ROI
5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
2 min read
Driving media efficiencies for Mike’s UK with data-driven creative optimisations
I started working in digital marketing and advertising about 15 years ago, and I remember how times were a bit simpler back then because we mainly...
2 min read
Celebrating Disability Pride Month: Embracing Diversity and Empowering Inclusion
In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...
2 min read
How Marketers Can Use Creative to Lift ROI
The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
2 min read
Insights from the Meta Performance Marketing Summit: Why Creative Matters in 2023
VidMob recently had the opportunity to attend Meta’s Performance Marketing Summit in San Francisco, where we gained valuable insights from thought...
3 min read
What Happened at Cannes: AI, Creative Effectiveness, & The Work That Won
I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...