2 min read
Embracing Diversity in Advertising Creative for Brands
Having been at Vidmob for the past five years and evolving with a high-growth startup, I’ve seen incredible progression in our offerings. However,...
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3 min read
Using AI for Agency Success: Balancing AI and Data
The rise of AI in advertising is like navigating uncharted territories in the Wild West. There are promises of a better, easier life for everyone,...
3 min read
Web Summit Rio Provides an Overview of Technology and Innovation
The world is witnessing a transformation in consumption patterns and campaigns driven by the digital revolution of Artificial Intelligence. To be a...
2 min read
POSSIBLE Miami: the Power of Data-Driven Marketing, Creativity and Innovation
If you don’t know what POSSIBLE is, it’s the newest, hottest marketing and advertising conference in our industry calendar. Held in Miami this week,...
3 min read
Celebrating Women in Tech: LaToya Lyn’s Journey
As we celebrate Women’s History Month, it’s the perfect time to spotlight remarkable women in tech. In this blog, we shine a spotlight on LaToya Lyn,...
7 min read
SXSW ’24 Recap: Exploring the Future of Interaction Between Humans and Technology
SXSW 2024 was much more than a tech and innovation event. Over the first five days, experts from various fields gathered to discuss the latest...
7 min read
Alex Collmer Interviews with Brazil’s Meio & Mensagem
In an interview with Meio & Mensagem, one of the main content platforms that informs, inspires and connects marketing and communication professionals...
3 min read
Designing Creative for the Multichannel Experience
With the conclusion of Super Bowl LVIII, we say goodbye to football season. Millions of people had their TVs tuned to a game at least a few times...
2 min read
Jontex increases audience of campaign videos by 16 times with the use of AI
The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
4 min read
The Prompt is the Creative
We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
