4 min read
The Prompt is the Creative
We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
From our CEO
2 min read
What does the innovation award and partnership with LVMH Group mean to us
Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...
4 min read
Why VidMob Is Updating Its Mission Statement
In 2017, we aligned on a mission statement for VidMob. We were going to Evolve Creativity for the Better. For six years, this mission guided us...
4 min read
Want More Value? Make Creative Dollars Work
Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...
3 min read
Think AI and Creative at Odds? Think Again.
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...
7 min read
A Year In Review
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
5 min read
Announcing VidMob’s Series D
Amidst a seemingly never-ending stream of negative news in the marketing world these days, as we all collectively wrestle with a slowing economy,...
4 min read
The Future is Here, and It’s Just in Time
At another time and in a different forum, our industry can debate whether it ever made sense for nearly 100% of ad tech investment and technology...
2 min read
Up Close and Personal with L’Oreal
One of the great privileges of working at VidMob is that we get to work side-by-side with some of the folks who are operating at the forefront of the...
2 min read
A Secret to VidMob’s Success
As VidMob’s growth has continued its acceleration over the past few years, people often ask me what our secret is. It’s easy to respond that our...
5 min read
6 Facts Driving the Rise of Intelligent Creative
In the early days of category creation, the rationale for a business is usually only believed by a diehard few, the opportunity size often feels...
10 min read
Announcing VidMob’s Series C
As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...
4 min read
Tech + Human Systems
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
It’s Time to Redefine ‘Optimization’
For years, the term ‘optimization’ has had a very specific meaning in the advertising world. Everyone knows it. Optimization means making changes to...