4 min read
Creative Data Is Getting Easier to Use
A new day is dawning
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6 min read
Celebrating 10 Years of Innovation at Vidmob
Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that...
3 min read
Why Every Marketer Will Need to Own Their Creative Data
For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...
4 min read
Vidmob’s 2nd Annual Service Trip: Empowering Young Women with Komera
When we started our 501c3 foundation in 2017, the thinking was simple. It seemed like the rinse and repeat nature of striving to hit ever-expanding...
4 min read
The Prompt is the Creative
We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
2 min read
What does the innovation award and partnership with LVMH Group mean to us
Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...
3 min read
Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023
When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...
4 min read
Why VidMob Is Updating Its Mission Statement
In 2017, we aligned on a mission statement for VidMob. We were going to Evolve Creativity for the Better. For six years, this mission guided us...
4 min read
Want More Value? Make Creative Dollars Work
Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...
3 min read
Think AI and Creative at Odds? Think Again.
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...