4 min read
Creative Data Is Getting Easier to Use
A new day is dawning
6 min read
Celebrating 10 Years of Innovation at Vidmob
Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that...
3 min read
Why Every Marketer Will Need to Own Their Creative Data
For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...
4 min read
Vidmob’s 2nd Annual Service Trip: Empowering Young Women with Komera
When we started our 501c3 foundation in 2017, the thinking was simple. It seemed like the rinse and repeat nature of striving to hit ever-expanding...
4 min read
The Prompt is the Creative
We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...
2 min read
What does the innovation award and partnership with LVMH Group mean to us
Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...
3 min read
Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023
When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...
4 min read
Why VidMob Is Updating Its Mission Statement
In 2017, we aligned on a mission statement for VidMob. We were going to Evolve Creativity for the Better. For six years, this mission guided us...
4 min read
Want More Value? Make Creative Dollars Work
Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...
3 min read
Think AI and Creative at Odds? Think Again.
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...
7 min read
A Year In Review
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
5 min read
Announcing VidMob’s Series D
Amidst a seemingly never-ending stream of negative news in the marketing world these days, as we all collectively wrestle with a slowing economy,...
4 min read
The Future is Here, and It’s Just in Time
At another time and in a different forum, our industry can debate whether it ever made sense for nearly 100% of ad tech investment and technology...
2 min read
Up Close and Personal with L’Oreal
One of the great privileges of working at VidMob is that we get to work side-by-side with some of the folks who are operating at the forefront of the...
2 min read
A Secret to VidMob’s Success
As VidMob’s growth has continued its acceleration over the past few years, people often ask me what our secret is. It’s easy to respond that our...
5 min read
6 Facts Driving the Rise of Intelligent Creative
In the early days of category creation, the rationale for a business is usually only believed by a diehard few, the opportunity size often feels...
4 min read
‘Data in Motion’ Applies to Marketers Too
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...