4 min read
How Creative Data is Transforming MMM
For years, marketing success has been measured by media spend, reach, and clicks. But what about the actual creative—the element that truly captures...
4 min read
The CMO’s Guide to Transforming GenAI from an Efficiency Tool to an Effectiveness Game-Changer
As we step into 2025, the marketing and advertising industry is undergoing an extraordinary transformation. AI is driving innovation, creative-first...
6 min read
Celebrating 10 Years of Innovation at Vidmob
Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that...
3 min read
Addressing AI-Washing: Vidmob's Commitment to Authentic AI Innovation
The July 10 Superhuman article by Zain Kahn, "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry," highlights significant concerns about...
3 min read
Why Every Marketer Will Need to Own Their Creative Data
For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...
2 min read
Embracing Diversity in Advertising Creative for Brands
Having been at Vidmob for the past five years and evolving with a high-growth startup, I’ve seen incredible progression in our offerings. However,...
3 min read
Using AI for Agency Success: Balancing AI and Data
This is a blog written by Vidmob VP Agency Services, Robert Wollner, entitled "Using AI for Agency Success: Balancing AI and Data." The rise of AI in...
3 min read
Web Summit Rio Provides an Overview of Technology and Innovation
The world is witnessing a transformation in consumption patterns and campaigns driven by the digital revolution of Artificial Intelligence. To be a...
2 min read
POSSIBLE Miami: the Power of Data-Driven Marketing, Creativity and Innovation
If you don’t know what POSSIBLE is, it’s the newest, hottest marketing and advertising conference in our industry calendar. Held in Miami this week,...
4 min read
Vidmob’s 2nd Annual Service Trip: Empowering Young Women with Komera
When we started our 501c3 foundation in 2017, the thinking was simple. It seemed like the rinse and repeat nature of striving to hit ever-expanding...
3 min read
Celebrating Women in Tech: LaToya Lyn’s Journey
As we celebrate Women’s History Month, it’s the perfect time to spotlight remarkable women in tech. In this blog, we shine a spotlight on LaToya Lyn,...
7 min read
SXSW ’24 Recap: Exploring the Future of Interaction Between Humans and Technology
SXSW 2024 was much more than a tech and innovation event. Over the first five days, experts from various fields gathered to discuss the latest...
7 min read
Alex Collmer Interviews with Brazil’s Meio & Mensagem
In an interview with Meio & Mensagem, one of the main content platforms that informs, inspires and connects marketing and communication professionals...
3 min read
Designing Creative for the Multichannel Experience
With the conclusion of Super Bowl LVIII, we say goodbye to football season. Millions of people had their TVs tuned to a game at least a few times...
2 min read
Jontex increases audience of campaign videos by 16 times with the use of AI
The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
