Vidmob Blog

3 min read

The Measurement Crisis That AI Is Quietly Creating

Joseph Galarneau: Mar 25, 2026 8:24:06 AM

AI is making creative abundance possible. Campaigns that once relied on a handful of assets can now draw from hundreds or thousands of variations...

3 min read

Infinite Creative Is Coming. Are Brands Ready for It?

Joseph Galarneau: Mar 18, 2026 8:39:32 AM

The transition to AI-generated ad creative is outpacing the industry’s most aggressive forecasts, rendering WPP's recent target of 50% by 2030 a...

3 min read

From Creative Insights to Agentic Action: How Vidmob Is Redefining Creative Intelligence

Kelly Flood: Feb 18, 2026 8:30:16 AM

AI didn’t arrive in marketing fully formed and it certainly didn’t become agentic overnight. Despite how quickly new capabilities seem to emerge,...

2 min read

How Asset-Level Insight Transforms Media Investment

Rob Rakowitz: Dec 2, 2025 7:52:57 AM

A lot has changed in the ad industry, but a lot has also stayed the same. I’ve been fortunate to have seen the industry from the creative...

2 min read

The Programmatic Plus-Up: Why Vidmob’s DSP Integrations Are a Game-Changer for Your Media Spend

Rob Rakowitz: Nov 13, 2025 1:01:27 PM

In today's complex digital landscape, simply buying media efficiently is no longer enough to win. Programmatic advertising, which accounts for...

4 min read

The Next Frontier in Marketing Measurement: Unlocking Creative Impact in MMM

Andy Marrs: Oct 30, 2025 8:58:17 AM

In an era where marketers are challenged to do more with less, understanding the true drivers of marketing performance is not just an advantage—it's...

3 min read

The New Growth Engine: How Kellanova Uses AI and Creative Data to Power a Marketing Transformation

Hilary Smith: Aug 26, 2025 8:26:27 AM

In today's rapidly evolving marketing landscape, creativity, data, and AI are not just buzzwords, they are the catalysts for driving faster, smarter...

4 min read

The creative data ownership imperative

Rob Rakowitz: May 6, 2025 4:35:20 AM

Spring is in full swing, and the advertising and media communities and their leaders are in their seasonal festival hopping - going from industry...

3 min read

Economic uncertainty creates a need for effectiveness with efficiency

Rob Rakowitz: Apr 10, 2025 5:00:00 AM

While we are just starting to see the fallout of the tariffs hit, a narrative is already starting to take shape in the advertising community on...

4 min read

How Creative Data is Transforming MMM

For years, marketing success has been measured by media spend, reach, and clicks. But what about the actual creative—the element that truly captures...

4 min read

The CMO’s Guide to Transforming GenAI from an Efficiency Tool to an Effectiveness Game-Changer

As we step into 2025, the marketing and advertising industry is undergoing an extraordinary transformation. AI is driving innovation, creative-first...

4 min read

Creative Data Is Getting Easier to Use

A new day is dawning

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Why Vidmob is Poised to Lead in the New Era of Creative Tech

6 min read

Celebrating 10 Years of Innovation at Vidmob

Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that...

3 min read

Addressing AI-Washing: Vidmob's Commitment to Authentic AI Innovation

The July 10 Superhuman article by Zain Kahn, "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry," highlights significant concerns about...

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Why Every Marketer Will Need to Own Their Creative Data

For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...

2 min read

Embracing Diversity in Advertising Creative for Brands

Having been at Vidmob for the past five years and evolving with a high-growth startup, I’ve seen incredible progression in our offerings. However,...

3 min read

Using AI for Agency Success: Balancing AI and Data

This is a blog written by Vidmob VP Agency Services, Robert Wollner, entitled "Using AI for Agency Success: Balancing AI and Data." The rise of AI in...