5 min read
Why Creative Performance Intelligence Is Becoming Essential for Marketing Teams
CTR. CPA, ROAS. Conversion rate. Spend. Reach. Those metrics show how campaigns and individual ads performed, but they don’t explain why one creative...
5 min read
Why Creative Data Is Becoming Critical to Advertising Performance
Advertising performance is shaped by far more than media delivery. Creative decisions influence how people notice an ad, understand the message, and...
1 min read
How Mature Is Your Creative Intelligence Strategy?
Creative intelligence is everywhere. Using it consistently is another story. Winterberry Group surveyed 200 brand marketers across the US and UK to...
3 min read
Know Which Designs Will Perform Before the Ad Goes Live
Kroger, Vidmob, and MMA Global took a year of Kroger's live ads, 1,934 of them across Meta and DV360, and looked for what the ads that converted had...
4 min read
Half of Your Ad Budget Could Be Behind Low-Converting Creative. Here's How One Brand Found Out
Most marketing teams have squeezed all the efficiencies they can out of media, harnessing the ability to target and optimize for channel-specific...
4 min read
Why Creative Intelligence Matters for Modern Marketing Teams
Modern marketing teams have no shortage of creative and performance data. For many, that’s the problem. Creative teams know what was made. Media...