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Rob Rakowitz: Dec 2, 2025 7:52:57 AM
A lot has changed in the ad industry, but a lot has also stayed the same. I’ve been fortunate to have seen the industry from the creative...
2 min read
Rob Rakowitz: Nov 13, 2025 1:01:27 PM
In today's complex digital landscape, simply buying media efficiently is no longer enough to win. Programmatic advertising, which accounts for...
4 min read
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Andy Marrs: Oct 30, 2025 8:58:17 AM
In an era where marketers are challenged to do more with less, understanding the true drivers of marketing performance is not just an advantage—it's...
3 min read
Hilary Smith: Aug 26, 2025 8:26:27 AM
In today's rapidly evolving marketing landscape, creativity, data, and AI are not just buzzwords, they are the catalysts for driving faster, smarter...
4 min read
For years, marketing success has been measured by media spend, reach, and clicks. But what about the actual creative—the element that truly captures...
4 min read
As we step into 2025, the marketing and advertising industry is undergoing an extraordinary transformation. AI is driving innovation, creative-first...
6 min read
Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that...
3 min read
The July 10 Superhuman article by Zain Kahn, "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry," highlights significant concerns about...
3 min read
For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...
3 min read
As we celebrate Women’s History Month, it’s the perfect time to spotlight remarkable women in tech. In this blog, we shine a spotlight on LaToya Lyn,...
7 min read
SXSW 2024 was much more than a tech and innovation event. Over the first five days, experts from various fields gathered to discuss the latest...
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With the conclusion of Super Bowl LVIII, we say goodbye to football season. Millions of people had their TVs tuned to a game at least a few times...
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The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
3 min read
LinkedIn may not come first to mind if you’re planning your next video campaign, and that could be a costly mistake. Video is a relatively new format...
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It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...
2 min read
In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and...
