4 min read
How Creative Data is Transforming MMM
For years, marketing success has been measured by media spend, reach, and clicks. But what about the actual creative—the element that truly captures...
Creative Insights
4 min read
The CMO’s Guide to Transforming GenAI from an Efficiency Tool to an Effectiveness Game-Changer
As we step into 2025, the marketing and advertising industry is undergoing an extraordinary transformation. AI is driving innovation, creative-first...
6 min read
Celebrating 10 Years of Innovation at Vidmob
Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that...
3 min read
Addressing AI-Washing: Vidmob's Commitment to Authentic AI Innovation
The July 10 Superhuman article by Zain Kahn, "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry," highlights significant concerns about...
3 min read
Why Every Marketer Will Need to Own Their Creative Data
For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...
3 min read
Celebrating Women in Tech: LaToya Lyn’s Journey
As we celebrate Women’s History Month, it’s the perfect time to spotlight remarkable women in tech. In this blog, we shine a spotlight on LaToya Lyn,...
7 min read
SXSW ’24 Recap: Exploring the Future of Interaction Between Humans and Technology
SXSW 2024 was much more than a tech and innovation event. Over the first five days, experts from various fields gathered to discuss the latest...
3 min read
Designing Creative for the Multichannel Experience
With the conclusion of Super Bowl LVIII, we say goodbye to football season. Millions of people had their TVs tuned to a game at least a few times...
2 min read
Jontex increases audience of campaign videos by 16 times with the use of AI
The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...
3 min read
Want to Improve LinkedIn Campaign Performance? Create a Video
LinkedIn may not come first to mind if you’re planning your next video campaign, and that could be a costly mistake. Video is a relatively new format...
2 min read
Cannes Lions 2022 to 2023: The Rapid Rise of AI and Creative Effectiveness
It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...
2 min read
Marketers Can’t Afford to Avoid AI
In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and...
3 min read
Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023
When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...
2 min read
How our partners have shown up at OMR 2023
I was excited to attend OMR in Hamburg for the first time. Having gone to DMEXCO last year and not seeing a large partner presence there, I was...
2 min read
Headed to Advertising Week Europe with Kraft Heinz: Q+A on Data-Driven Creative
As we ramp up for Advertising Week Europe, we sat down with our two fireside chat speakers, esteemed client, Matt Cosad, Head of Data & Analytics at...
1 min read
“Artificial Intelligence in Marketing Empowers Professionals,” says VidMob CEO in Preparation for Web Summit Rio
Alex Collmer will speak on how to combine AI efficiency with emotional insights that only humans can generate to create ads