Rob Rakowitz

2 min read

How Asset-Level Insight Transforms Media Investment

A lot has changed in the ad industry, but a lot has also stayed the same. I’ve been fortunate to have seen the industry from the creative...

2 min read

The Programmatic Plus-Up: Why Vidmob’s DSP Integrations Are a Game-Changer for Your Media Spend

In today's complex digital landscape, simply buying media efficiently is no longer enough to win. Programmatic advertising, which accounts for...

4 min read

The creative data ownership imperative

Spring is in full swing, and the advertising and media communities and their leaders are in their seasonal festival hopping - going from industry...

3 min read

Economic uncertainty creates a need for effectiveness with efficiency

While we are just starting to see the fallout of the tariffs hit, a narrative is already starting to take shape in the advertising community on...