The Programmatic Plus-Up: Why Vidmob’s DSP Integrations Are a Game-Changer for Your Media Spend

In today's complex digital landscape, simply buying media efficiently is no longer enough to win. Programmatic advertising, which accounts for approximately 80% of all digital ad spend in the U.S., has evolved into a high-stakes arena driven by massive data investment. Today’s media buys are fueled by deep media data, like audience profiles, contextual signals, behavioral history and more, which drives targeting and automatic optimization. The next frontier of growth isn't just automatic optimization; it’s the strategic alignment of creative and media to optimize performance.

To make this alignment a reality across your largest media investments, we are excited to announce a significant expansion of our Demand-Side Platform (DSP) partnerships. Building upon our existing integrations with Amazon DSP and Google’s Display & Video 360, we’ve now added integrations with The Trade Desk and Yahoo DSP!

Creative Data That Covers Your Entire Digital Spend

These expansions are more than a list of names. By connecting with these industry-leading DSPs, Vidmob now helps you unlock creative data across the significant majority of the programmatic market. So no matter where you spend in digital, we’ve got you covered. 

The value of creative data is clear, but its full potential is only realized when it results in action across your most critical spend areas. This expansion provides your team with the unified Creative Intelligence needed to optimize performance and increase transparency across all major programmatic platforms. We're moving creative intelligence beyond social and directly into your core programmatic spend.

A New Wave of Programmatic Innovation

Media teams rely on DSPs for mass reach and awareness and often leverage creative automation for rapid iteration. Historically, media execution lacked a clear understanding of why certain assets outperform others, relying heavily on post-campaign analysis or pre-flight testing to determine winners. Vidmob solves this by linking specific creative performance data directly with DSP execution metrics. 

This integration allows clients to set their media strategy with rich, actionable insights (analytics) and integrate predictive impact scores directly into their planning. This new data empowers you to optimize budgets and prioritize top-performing assets before any money is spent, transforming the guesswork of rapid iteration into strategic, verifiable action.

Data-Driven Engine for Accelerated Growth and ROI

Programmatic advertisers consistently face hurdles in driving sustained improvements beyond initial efficiency gains. Our expanded DSP integrations solve this by delivering the data needed to move beyond simple efficiency and into verifiable impact. Wider coverage means your creative data ecosystem now expands to cover your biggest media investments across Amazon DSP, DV360, The Trade Desk, and Yahoo DSP. This is key for media investment optimization, as the media teams responsible for DSP strategy will finally have access to predictive scores that truly inform and improve their spend. Ultimately, this allows you to maximize ROI by applying creative scores directly within your DSP strategies, helping teams prioritize top-performing assets to ensure the best creative always receives the most budget. This is a fundamental shift that transforms your programmatic strategy from a reach-and-frequency play into a data-driven engine for accelerated growth.

Ready to Power-Up Your Programmatic Strategy?

Integrating creative data into your programmatic strategy is as easy as 1,2,3: 

Step 1: Connect: Connect your DSP ad accounts in the Vidmob platform. This allows us to analyze assets and seamlessly link creative elements to performance data.

Step 2: Analyze & Score. Uncover the assets resonating most with your audiences. 

Step 3: Apply: Leverage asset scores as a powerful signal to optimize media budgets before any money is spent, ensuring your best creative receives the most spend to drive the highest returns possible.

It is more vital than ever to align creative performance and media investment. These new integrations put the power of creative data directly into your hands, ensuring your biggest media investments are guided by smarter, data-informed decisions. Ready to plus up or power up your programmatic strategy? Connect with your Vidmob team or request a demo today.