Vidmob Blog

AI

4 min read

The Next Frontier in Marketing Measurement: Unlocking Creative Impact in MMM

In an era where marketers are challenged to do more with less, understanding the true drivers of marketing performance is not just an advantage—it's...

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3 min read

The New Growth Engine: How Kellanova Uses AI and Creative Data to Power a Marketing Transformation

In today's rapidly evolving marketing landscape, creativity, data, and AI are not just buzzwords, they are the catalysts for driving faster, smarter...

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4 min read

The CMO’s Guide to Transforming GenAI from an Efficiency Tool to an Effectiveness Game-Changer

As we step into 2025, the marketing and advertising industry is undergoing an extraordinary transformation. AI is driving innovation, creative-first...

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