3 min read
Vidmob Welcomes Matt Barash as Advisor
For years, the advertising industry operated on an implicit assumption: that creative was the one variable too subjective, too human, too difficult...
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4 min read
Final Frontier in AI Ad Creative: Who, or What, Decides What Runs?
This is the fourth article in a series of essays coaching marketing executives on how to navigate the promise and peril of AI-generated creative. AI...
4 min read
From Black Box to Glass Box: How AI Governance Helps Brands Move Faster
This is the fourth article in a series of essays coaching marketing executives on how to navigate the promise and peril of AI-generated creative....
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3 min read
Distinctiveness at Scale: The Hardest Problem in AI Advertising
This is the third in a series of essays coaching marketing executives on how to navigate the promise and peril of AI-generated creative. The AI era...
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3 min read
The Measurement Crisis That AI Is Quietly Creating
AI is making creative abundance possible. Campaigns that once relied on a handful of assets can now draw from hundreds or thousands of variations...
3 min read
Infinite Creative Is Coming. Are Brands Ready for It?
The transition to AI-generated ad creative is outpacing the industry’s most aggressive forecasts, rendering WPP's recent target of 50% by 2030 a...