2 min read
Catching Up with MGM Resorts
We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
Creative Insights (4)
3 min read
How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
1 min read
Three Major Brands Transforming Their Business with Data-Driven Creative
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
1 min read
Win Over the C-Suite with Irresistible Numbers
In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...
1 min read
The Missing Piece of Your Production Process
So you want higher-performing creative but feel a little lost on what levers to pull when? Our approach to making ads makes it possible to...
5 Ways to Streamline Your Production Process
The key to better production? Free up your creative teams time to focus on what they love and are ultimately, best at. Plus get smarter about how you...
1 min read
The Best Kept Secret(s) to Ads that Work
What makes a good ad? Most of us know when we see it. And marketers know when they see results. So what’s the connective tissue for ads that actually...
2 min read
Reconnecting at DMEXCO
“Data-driven creativity will become the future.” -Sir Martin Sorrell For a DMEXCO veteran like me, the event looked smaller compared to previous...
2 min read
Headed to DMEXCO with Anheuser-Busch: Q+A
As we ramp up for DMEXCO, we sat down with our two fireside chat speakers, esteemed client, Shaun Lynch, Head Of Media & dL Labs, Draftline Europe at...
3 min read
Why You Need a Data-Driven Creator Strategy
While at Cannes Festival of Creativity, we had the pleasure to sit down with a number of brand and platform changemakers from across the advertising...
