4 min read
5 Considerations for Accessibility and Inclusion in Advertising
VidMob’s DE&I task force called ACTION recently hosted a talk with entrepreneur and disability activist Keely Cat-Wells. The CEO and Founder of C...
Creative Insights (4)
1 min read
3 Important Amazon Innovations for Advertising
The continued digital shopping surge is giving way to an exciting opportunity for marketers and advertisers to engage across a budding network of...
3 min read
Creative Tips for An(other) Unprecedented Holiday Season
Last year, the world witnessed one of the most unique holiday seasons to date. As eCommerce boomed, advertisers had to rethink their holiday...
6 min read
Teoria das cores: conceito e prática
Quem trabalha em setores de criatividade, como design e comunicação, precisa entender o impacto da teoria das cores para potencializar os resultados...
2 min read
Introducing: The Gives Impact Report
When we launched VidMob Gives three years ago, our goal was to help nonprofits (NPOs) make more of an impact. Thanks to VidMob’s world-class creative...
4 min read
‘Data in Motion’ Applies to Marketers Too
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...
5 min read
Processo criativo: conceito, prática e resultados
Se você pretende melhorar a criação publicitária dos seus projetos, não pode ignorar o desenvolvimento de um processo criativo. Ele impulsiona novas...
3 min read
Avoid Going Dark on Advertising Channels
It’s hard to know what the world is going to look like in October, let alone in 2021 or 2025. Looking at the halfway point of 2020 can be...
3 min read
Defining a “Renaissance”: The Rise of the Intelligent Creative Movement
This year, VidMob took part in the 2021 Cannes International Festival of Creativity, which was hosted virtually. To introduce viewers to VidMob, we...
2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
4 min read
Setting The VidMob Beauty Pod Up for Future Success
During the first two weeks of my internship, I went through numerous onboarding training sessions that prepared me for everything from running...
3 min read
The VidMob Gives Impact Score
How well is VidMob Gives living up to its ambitious goals to create meaningful impact? That is the question that Justin Mon and I set out to answer...
3 min read
With Signal Loss Now a Reality, Creative Is Key
In this series exploring key concepts in The Essential Guide to Signal Loss for Digital Marketers, we’ve seen how global privacy regulation and...
3 min read
New to the Party: The Rise of Creative Data
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
So Long Signal Loss, Time for Data Parties
This is the second in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
Data Privacy: Navigating the New Norm
This is the first in a series of posts where we unpack key themes covered in The Essential Guide to Signal Loss for Digital Marketers. First, we take...
4 min read
Plugins para photoshop: separamos 13 plugins incríveis (gratuitos e pagos)
O Photoshop é uma ferramenta incrível que é utilizado no mundo inteiro. Exitem alguns plugins para photoshop para facilitar a vida dos usuários e...
6 min read
Agência in-house: como estruturar ou melhorar a sua
Agência in-house é uma agência de publicidade/performance que, na maioria dos casos, faz parte de um time de marketing, fica alocada dentro da...