4 min read
O que são os anúncios dinâmicos do Facebook DPA
O Facebook DPA proporciona automaticamente seu inventário para pessoas que demostraram interesse no seu site, no seu aplicativo ou em outro lugar na...
Creative Insights (5)
4 min read
What Drives Purchases on TikTok?
In our last post in this special series uncovering creative insights about TikTok usage in the UK and US, we’ll take a look at the state of ecommerce...
3 min read
What’s Up With Brands on TikTok?
In our fourth blog post about TikTok usage in the UK and US, we’re continuing to explore findings from our two latest reports, including feedback...
4 min read
What Do TikTokers Watch?
Welcome to part three of a series of blog posts filled with fresh insights for marketers about TikTok.
3 min read
What Do TikTok Users Do With Content?
With TikTok on course to grow its UK user base by 75.2% this year, fueled in part by an audience reeling from multiple pandemic lockdowns, there’s...
2 min read
Who’s Using TikTok in the UK?
It’s safe to say that TikTok is a business to watch. To begin with, the mobile app, and video-centric social hub has been downloaded more than 2...
3 min read
Design thinking: como o Google aplica essa metodologia
Neste artigo vamos abordar o Design Thinking à partir das ferramentas utilizadas, sobretudo, pelo Google.
2 min read
Intelligent Creative: 12 Insights for Better Performing TikTok Ads
TikTok has taken the world by storm this year. Users have fallen in love with the engaging content and forced brands to rethink their creative...
2 min read
The Biggest Online Shopping Season of All Time
The biggest online shopping season of all time is just around the corner.
2 min read
Creative Insights You Can Act On, Generated From Your Data
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
4 min read
A Future With Less Data
The “golden age” of unlimited digital & social platform data is over. After a decade-and-a-half in the mobile, digital, and social revolution, the...
2 min read
Social Media & Consumer Behavior: Why Organic Matters More Than Ever
Social media — both organic and paid — is arguably one of the most important marketing tools for consumer goods. No other platform enables marketers...
3 min read
Why Organic Social Media Optimization is Just as Crucial as Paid Media Optimization
There’s no arguing that social media has become a huge part of modern day life on the internet. It is estimated that, globally, 3.6 million people...
2 min read
Actionable Insights for Gaming Marketers during COVID-19
Across the world marketers have had to adjust to the uncertainty associated with COVID, but for gaming advertisers there seems to be a silver lining....
2 min read
Embrace Agility as a Core Principle
As the Coronavirus pandemic continues to affect day to day life and increase the uncertainty of the foreseeable future, so does the need to be more...
3 min read
Harness the Data at Hand
Data application in marketing has become more relevant than ever: if there was ever a time when decisions could rely on hunches and intuition, this...
2 min read
6 Actionable Creative Insights for Your Next Pinterest Beauty Campaign
Pinterest’s mission is to bring everyone the inspiration to create a life they love—much like beauty marketers aspire to provide inspiration for...
2 min read
3 Takeaways from Ad Performance in Asia During COVID-19
Perhaps the one word that is more popular than “COVID-19” these days is “uncertainty.” Marketers are scratching their heads to figure out the correct...