3 min read
The VidMob Gives Impact Score
How well is VidMob Gives living up to its ambitious goals to create meaningful impact? That is the question that Justin Mon and I set out to answer...
Creative Insights (5)
3 min read
With Signal Loss Now a Reality, Creative Is Key
In this series exploring key concepts in The Essential Guide to Signal Loss for Digital Marketers, we’ve seen how global privacy regulation and...
3 min read
New to the Party: The Rise of Creative Data
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
So Long Signal Loss, Time for Data Parties
This is the second in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
Data Privacy: Navigating the New Norm
This is the first in a series of posts where we unpack key themes covered in The Essential Guide to Signal Loss for Digital Marketers. First, we take...
4 min read
Plugins para photoshop: separamos 13 plugins incríveis (gratuitos e pagos)
O Photoshop é uma ferramenta incrível que é utilizado no mundo inteiro. Exitem alguns plugins para photoshop para facilitar a vida dos usuários e...
6 min read
Agência in-house: como estruturar ou melhorar a sua
Agência in-house é uma agência de publicidade/performance que, na maioria dos casos, faz parte de um time de marketing, fica alocada dentro da...
4 min read
O que são os anúncios dinâmicos do Facebook DPA
O Facebook DPA proporciona automaticamente seu inventário para pessoas que demostraram interesse no seu site, no seu aplicativo ou em outro lugar na...
4 min read
What Drives Purchases on TikTok?
In our last post in this special series uncovering creative insights about TikTok usage in the UK and US, we’ll take a look at the state of ecommerce...
3 min read
What’s Up With Brands on TikTok?
In our fourth blog post about TikTok usage in the UK and US, we’re continuing to explore findings from our two latest reports, including feedback...
4 min read
What Do TikTokers Watch?
Welcome to part three of a series of blog posts filled with fresh insights for marketers about TikTok.
3 min read
What Do TikTok Users Do With Content?
With TikTok on course to grow its UK user base by 75.2% this year, fueled in part by an audience reeling from multiple pandemic lockdowns, there’s...
2 min read
Who’s Using TikTok in the UK?
It’s safe to say that TikTok is a business to watch. To begin with, the mobile app, and video-centric social hub has been downloaded more than 2...
3 min read
Design thinking: como o Google aplica essa metodologia
Neste artigo vamos abordar o Design Thinking à partir das ferramentas utilizadas, sobretudo, pelo Google.
2 min read
Intelligent Creative: 12 Insights for Better Performing TikTok Ads
TikTok has taken the world by storm this year. Users have fallen in love with the engaging content and forced brands to rethink their creative...
2 min read
The Biggest Online Shopping Season of All Time
The biggest online shopping season of all time is just around the corner.
2 min read
Creative Insights You Can Act On, Generated From Your Data
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
4 min read
A Future With Less Data
The “golden age” of unlimited digital & social platform data is over. After a decade-and-a-half in the mobile, digital, and social revolution, the...