2 min read
Leverage AI to Make Ads More Effective
Artificial intelligence (AI) isn’t a new concept, but it may seem somewhat unfamiliar to the marketing industry. With new platforms emerging and...
Creative Insights (2)
2 min read
What’s Possible in an AI-Driven Future
“The explosion of AI is going to transform us as marketers, it’s going to transform us as storytellers, it’s going to transform us as consumers,”...
2 min read
How Neon dramatically improved its cost of acquisition on TikTok
First published on the TikTok Brazil website
2 min read
Building a happier future by asking AI the right questions
Generative AI occupied an important space in the discussions at SXSW 2023 and as a result, the theme “replacing human labor” gained significant...
2 min read
Top 3 Questions About Speeding Up Ad Production
We recently held a webinar with VidMob’s own Tricia Lee, Sr. Director of Demand & Integrated Marketing, Brian Boggess, Creative Director, and Jerry...
2 min read
3 Ways to Speed Up Ad Production
Performance marketing and creative teams are great at producing content, but not always the most efficient at working together. Most of that is...
15 min read
Creative Disruption – How AI will change the way agencies work with data and creative in 2023
The buzz and promise of Artificial Intelligence (AI) has never been stronger. We’re hearing about technology from OpenAI’s ChatGPT that performs...
2 min read
How Corona Uses Data to Stay Creative and Boost VTRs
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
1 min read
3 Tips for Alignment at Scale
The quest for marketers and creative teams to craft compelling work is a great one. Though when it comes to the route each team takes, it starts to...
2 min read
The Role of Creative in Measuring Marketing Effectiveness
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
The Probabilistic Future is Here
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
1 min read
Top Tips from Social Pros
Kick off the New Year with social guidance from some of the best in the biz. We compiled a list of top tips from social pros around the industry to...
3 min read
Can’t Outspend the Competition? It’s Time to Get Creative.
Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
3 min read
4 Elements of Data Strategy from AWS re:Invent 2022
In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
2 min read
Catching Up with MGM Resorts
We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
3 min read
How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
1 min read
Three Major Brands Transforming Their Business with Data-Driven Creative
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...