2 min read
3 Ways to Speed Up Ad Production
Performance marketing and creative teams are great at producing content, but not always the most efficient at working together. Most of that is...
Creative Insights (3)
15 min read
Creative Disruption – How AI will change the way agencies work with data and creative in 2023
The buzz and promise of Artificial Intelligence (AI) has never been stronger. We’re hearing about technology from OpenAI’s ChatGPT that performs...
2 min read
How Corona Uses Data to Stay Creative and Boost VTRs
What do you get when you have an inspirational brand that combines creativity, entertainment and data? Exceptional performance results that won the...
1 min read
3 Tips for Alignment at Scale
The quest for marketers and creative teams to craft compelling work is a great one. Though when it comes to the route each team takes, it starts to...
2 min read
The Role of Creative in Measuring Marketing Effectiveness
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
The Probabilistic Future is Here
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
1 min read
Top Tips from Social Pros
Kick off the New Year with social guidance from some of the best in the biz. We compiled a list of top tips from social pros around the industry to...
3 min read
Can’t Outspend the Competition? It’s Time to Get Creative.
Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
3 min read
4 Elements of Data Strategy from AWS re:Invent 2022
In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
