VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Creative Insights (3)

3 min read

Addressing AI-Washing: Vidmob's Commitment to Authentic AI Innovation

The July 10 Superhuman article by Zain Kahn, "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry," highlights significant concerns about...

3 min read

Why Every Marketer Will Need to Own Their Creative Data

For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...

3 min read

Celebrating Women in Tech: LaToya Lyn’s Journey

As we celebrate Women’s History Month, it’s the perfect time to spotlight remarkable women in tech. In this blog, we shine a spotlight on LaToya Lyn,...

7 min read

SXSW ’24 Recap: Exploring the Future of Interaction Between Humans and Technology

SXSW 2024 was much more than a tech and innovation event. Over the first five days, experts from various fields gathered to discuss the latest...

3 min read

Designing Creative for the Multichannel Experience

With the conclusion of Super Bowl LVIII, we say goodbye to football season. Millions of people had their TVs tuned to a game at least a few times...

2 min read

Jontex increases audience of campaign videos by 16 times with the use of AI

The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...