1 min read
Win Over the C-Suite with Irresistible Numbers
In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...
Creative Insights (3)
1 min read
The Missing Piece of Your Production Process
So you want higher-performing creative but feel a little lost on what levers to pull when? Our approach to making ads makes it possible to...
5 Ways to Streamline Your Production Process
The key to better production? Free up your creative teams time to focus on what they love and are ultimately, best at. Plus get smarter about how you...
1 min read
The Best Kept Secret(s) to Ads that Work
What makes a good ad? Most of us know when we see it. And marketers know when they see results. So what’s the connective tissue for ads that actually...
2 min read
Reconnecting at DMEXCO
“Data-driven creativity will become the future.” -Sir Martin Sorrell For a DMEXCO veteran like me, the event looked smaller compared to previous...
2 min read
Headed to DMEXCO with Anheuser-Busch: Q+A
As we ramp up for DMEXCO, we sat down with our two fireside chat speakers, esteemed client, Shaun Lynch, Head Of Media & dL Labs, Draftline Europe at...
3 min read
Why You Need a Data-Driven Creator Strategy
While at Cannes Festival of Creativity, we had the pleasure to sit down with a number of brand and platform changemakers from across the advertising...
3 min read
How SMBs Use Creative Data
In some ways, the pandemic created a more level playing field for small and medium-sized businesses (SMBs). Often faced with the need to pivot amid...
1 min read
The Power of Color
In our latest report, The Role of Color in Creative Campaigns, we unveil the power color holds when it comes to advertising and how Creative...
1 min read
Top Snap Findings for CPG Marketers
Just because advertising on Snap is quick, doesn’t mean it doesn’t need to be creatively savvy. Like any other vertical, CPG comes with its own set...
3 min read
Three Takeaways from the B2B Forrester Summit
This past week, around 3000 sales, marketing and product professionals gathered in Austin, TX (along with numerous virtual attendees) for the...
1 min read
Top Snap Findings for Entertainment Marketers
As consumer attention shrinks, it’s imperative now more than ever marketers are providing quality bite-size content. Over the past two and a half...
3 min read
A South by Southwest Recap
The future will be here sooner than we expect. This year at SXSW, we experienced so much more than a reunion (which was also great). We had the rich...
5 min read
How Creative Scoring Gives Your Advertising a Competitive Edge
I took this job because I was sick and tired of seeing too many marketers ice skate on the highway. Or rather, trying to ice skate on the highway.
5 min read
6 Facts Driving the Rise of Intelligent Creative
In the early days of category creation, the rationale for a business is usually only believed by a diehard few, the opportunity size often feels...
2 min read
Plugins After Effects: separamos 10 plugins incríveis e gratuitos
Como já fizemos uma lista de plugins para Photoshop, agora chegou a vez do After Effects, uma das principais ferramentas de motion do mercado.
1 min read
5 New Insights to Improve Your Holiday Ad Calls to Action
It’s the most wonderful time of year! To help marketers set up holiday ad creative messaging for success, VidMob examined which calls-to-action (CTA)...
3 min read
3 Ways The Future is Changing for Digital; A Recap of the 2021 AfroTech Conference
Instead of only talking the talk, we should walk the talk. This year, VidMob attended the 2021 AfroTech Conference. Held virtually in ‘AfroTech...