2 min read
The 3% Conference: A Decade of Difference
The first week of November marked the tenth anniversary of the 3 Percent Conference, an annual event that supports the 3% Movement’s mission to...
2 min read
Joining Forces With Facebook for Video Marketing Impact
Alex Collmer, our founder and CEO, recently joined an episode of Facebook’s Business, Innovation, and Technology podcast to talk about why video is...
4 min read
5 Considerations for Accessibility and Inclusion in Advertising
VidMob’s DE&I task force called ACTION recently hosted a talk with entrepreneur and disability activist Keely Cat-Wells. The CEO and Founder of C...
1 min read
3 Important Amazon Innovations for Advertising
The continued digital shopping surge is giving way to an exciting opportunity for marketers and advertisers to engage across a budding network of...
3 min read
Creative Tips for An(other) Unprecedented Holiday Season
Last year, the world witnessed one of the most unique holiday seasons to date. As eCommerce boomed, advertisers had to rethink their holiday...
2 min read
Creating Successful Video Ads on LinkedIn
As a LinkedIn Certified Marketing Partner, VidMob enables clients to analyze their advertising efforts based on their objectives and understand the...
6 min read
Teoria das cores: conceito e prática
Quem trabalha em setores de criatividade, como design e comunicação, precisa entender o impacto da teoria das cores para potencializar os resultados...
2 min read
Introducing: The Gives Impact Report
When we launched VidMob Gives three years ago, our goal was to help nonprofits (NPOs) make more of an impact. Thanks to VidMob’s world-class creative...
2 min read
Multiply the Impact of Your Brand on Creative with VidMob Creative Scoring
The expansion of digital platforms has created a slew of both exciting opportunities and unique challenges for brands—especially those with a large,...
4 min read
‘Data in Motion’ Applies to Marketers Too
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...
2 min read
3 Steps to Scaling Creative Scoring: Why Your Brand Needs a Different Solution
As the digital landscape blurs traditional economic borders, brands now have even more exciting opportunities to expand their footprint into just...
5 min read
Processo criativo: conceito, prática e resultados
Se você pretende melhorar a criação publicitária dos seus projetos, não pode ignorar o desenvolvimento de um processo criativo. Ele impulsiona novas...
3 min read
Avoid Going Dark on Advertising Channels
It’s hard to know what the world is going to look like in October, let alone in 2021 or 2025. Looking at the halfway point of 2020 can be...
3 min read
Defining a “Renaissance”: The Rise of the Intelligent Creative Movement
This year, VidMob took part in the 2021 Cannes International Festival of Creativity, which was hosted virtually. To introduce viewers to VidMob, we...
3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...
3 min read
4 Themes from Cannes Lions 2021
Last week marked the return of the Cannes Lions Festival of Creativity after its 2020 cancellation. While we may not have been on the Croisette with...
2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...