VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

2 min read

Celebrating Disability Pride Month: Embracing Diversity and Empowering Inclusion

In the month of July, we join together to celebrate Disability Pride Month, a dedicated time to honor and support individuals living with physical...

2 min read

How Marketers Can Use Creative to Lift ROI

The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...

3 min read

Unlocking Potential: Harnessing Computer Vision for Media Effectiveness in Human and AI-generated Content

By Scott Hannan, VidMob SVP Corporate Development & Partnerships

3 min read

Embracing Love and Diversity is Good for Business: Stand Tall with the LGBTQ+ Community

Written by Burr Purnell, VidMob Gives Executive Director

2 min read

Cannes Lions 2022 to 2023: The Rapid Rise of AI and Creative Effectiveness

It’s almost that time of year again where tech and advertising executives flock to the South of France to talk about what’s hot in the industry at...

2 min read

Marketers Can’t Afford to Avoid AI

In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and...