VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

2 min read

Jontex increases audience of campaign videos by 16 times with the use of AI

The advertising maxim that “sex sells” is true for almost all sectors, especially in the adult sexual health industry. In 2022, the number of...

4 min read

The Prompt is the Creative

We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...

2 min read

What does the innovation award and partnership with LVMH Group mean to us

Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...

2 min read

Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative

As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...

3 min read

Unlocking the Recipe for Marketing Success: How the Kellogg Company Leverages Creative Effectiveness to Raise ROI

In today’s ever-evolving landscape of digital marketing, understanding what drives successful campaigns has become increasingly complex. This is...