Jill Gray

2 min read

Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative

As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of Digital, Content, Media & eCommerce Marketing at Kenvue and our VidMob Head of Marketing, Jill Gray. Here,...

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3 min read

Redefine Your ROI: Measure Creative Effectiveness

Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...

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2 min read

5 Tips for Choosing the Perfect Creative Effectiveness Platform to Boost ROI

5 Considerations when identifying the right AI-driven Creative Effectiveness tools:

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2 min read

How Marketers Can Use Creative to Lift ROI

The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...

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3 min read

Five Things You Need to Succeed as a Senior Executive

I’m Jill Gray, EVP of Client Solutions, and below are five things I believe you should know if you want to be a successful Senior Exec.

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3 min read

How Being a Mother of Two Helped Elevate My Career

A male boss once told me that if you want a job done best, hire a mom. It wasn’t until over a decade later, after the birth of my first son Romeo, I...

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