2 min read
Headed to Advertising Week New York with Kenvue: Q+A on Data-Driven Creative
As we ramp up for Advertising Week New York, we sat down with our two fireside chat speakers, esteemed client, Ander Lopez Ochoa, EMEA Head of...
3 min read
Redefine Your ROI: Measure Creative Effectiveness
Anyone can throw a ton of money at a campaign and make conversions in the process, but knowing how to efficiently devote your most crucial resources...
2 min read
5 Tips for Choosing the Perfect Creative Effectiveness Platform to Boost ROI
5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
2 min read
How Marketers Can Use Creative to Lift ROI
The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
3 min read
Five Things You Need to Succeed as a Senior Executive
I’m Jill Gray, EVP of Client Solutions, and below are five things I believe you should know if you want to be a successful Senior Exec.
3 min read
How Being a Mother of Two Helped Elevate My Career
A male boss once told me that if you want a job done best, hire a mom. It wasn’t until over a decade later, after the birth of my first son Romeo, I...