4 min read
There is a shift happening in the wider business community. Organizations are changing their focus from charitable giving to “Shared Values.” Shared values presents a relatively new way of thinking about how to think about corporate responsibility....
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2 min read
We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
1 min read
November is an important month to honor our Veterans. But did you know November also honors military families with Military Family Appreciation Month...
3 min read
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
1 min read
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
2 min read
Lisbon is a bright and very sunny city in this period. It’s autumn and he always comes with intense colors. We can say that Lisbon becomes an...
1 min read
In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...
1 min read
So you want higher-performing creative but feel a little lost on what levers to pull when? Our approach to making ads makes it possible to...
1 min read
We are very grateful to have incredible partners like Community Solutions who are not only taking on big issues but also proving that they can and...
2 min read
It’s (almost) the most wonderful time of the year – for us in creative advertising! Advertising Week New York will take New York City by storm...
