2 min read
Intelligent Creative for Snap Retail & eCommerce Marketers
There are a handful of questions we hear time and time again from our marketing clients — how do I know if my ads are working? How can I keep up with...
2 min read
A New Way to Analyze Color’s Impact on Ad Performance
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...
6 min read
Agência in-house: como estruturar ou melhorar a sua
Agência in-house é uma agência de publicidade/performance que, na maioria dos casos, faz parte de um time de marketing, fica alocada dentro da...
3 min read
Celebrating Diversity Through Music: A Night with Sofar Sounds
From growing a creator workforce that’s representative of our global community to servicing hundreds of non-profits that fight for racial equality,...
2 min read
Build Your Brand: Non-Profit Edition
The Good Assembly is a capacity-building series custom-designed to support our partner Non-Profit Organizations (NPOs). In our second live webinar,...
10 min read
Announcing VidMob’s Series C
As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...
2 min read
Level Up Your Creative Performance on Google App Campaigns
At a glance, the state of mobile apps grew exponentially around the world in 2020. According to App Annie’s State of Mobile 2021 Report, users spent...
1 min read
Keep Projects Moving with the New VidMob iOS App
In today’s world, we have one too many reasons to stay locked to our desktops. Don’t let managing your VidMob projects be one of them. Take your...
2 min read
2021 VidMob Pop In: Meet Mike Summers
Mike Summers is a DJ, podcaster, techpreneur, Mississippi native, Morehouse man and, at the time we popped in with him, the Global Head of Digital...
4 min read
O que são os anúncios dinâmicos do Facebook DPA
O Facebook DPA proporciona automaticamente seu inventário para pessoas que demostraram interesse no seu site, no seu aplicativo ou em outro lugar na...
4 min read
What Drives Purchases on TikTok?
In our last post in this special series uncovering creative insights about TikTok usage in the UK and US, we’ll take a look at the state of ecommerce...
3 min read
What’s Up With Brands on TikTok?
In our fourth blog post about TikTok usage in the UK and US, we’re continuing to explore findings from our two latest reports, including feedback...
4 min read
What Do TikTokers Watch?
Welcome to part three of a series of blog posts filled with fresh insights for marketers about TikTok.
3 min read
What Do TikTok Users Do With Content?
With TikTok on course to grow its UK user base by 75.2% this year, fueled in part by an audience reeling from multiple pandemic lockdowns, there’s...
2 min read
Who’s Using TikTok in the UK?
It’s safe to say that TikTok is a business to watch. To begin with, the mobile app, and video-centric social hub has been downloaded more than 2...
3 min read
Design thinking: como o Google aplica essa metodologia
Neste artigo vamos abordar o Design Thinking à partir das ferramentas utilizadas, sobretudo, pelo Google.
2 min read
Intelligent Creative: 12 Insights for Better Performing TikTok Ads
TikTok has taken the world by storm this year. Users have fallen in love with the engaging content and forced brands to rethink their creative...
2 min read
The Biggest Online Shopping Season of All Time
The biggest online shopping season of all time is just around the corner.