4 min read
What Drives Purchases on TikTok?
In our last post in this special series uncovering creative insights about TikTok usage in the UK and US, we’ll take a look at the state of ecommerce...
3 min read
What’s Up With Brands on TikTok?
In our fourth blog post about TikTok usage in the UK and US, we’re continuing to explore findings from our two latest reports, including feedback...
4 min read
What Do TikTokers Watch?
Welcome to part three of a series of blog posts filled with fresh insights for marketers about TikTok.
3 min read
What Do TikTok Users Do With Content?
With TikTok on course to grow its UK user base by 75.2% this year, fueled in part by an audience reeling from multiple pandemic lockdowns, there’s...
2 min read
Who’s Using TikTok in the UK?
It’s safe to say that TikTok is a business to watch. To begin with, the mobile app, and video-centric social hub has been downloaded more than 2...
3 min read
Design thinking: como o Google aplica essa metodologia
Neste artigo vamos abordar o Design Thinking à partir das ferramentas utilizadas, sobretudo, pelo Google.
2 min read
Intelligent Creative: 12 Insights for Better Performing TikTok Ads
TikTok has taken the world by storm this year. Users have fallen in love with the engaging content and forced brands to rethink their creative...
2 min read
The Biggest Online Shopping Season of All Time
The biggest online shopping season of all time is just around the corner.
2 min read
Creative Insights You Can Act On, Generated From Your Data
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
4 min read
A Future With Less Data
The “golden age” of unlimited digital & social platform data is over. After a decade-and-a-half in the mobile, digital, and social revolution, the...
4 min read
Stop Throwing It Over the Wall: Using Design Thinking as an Engine for Growth
Even though there’s plenty of evidence behind the positive influence of design thinking on business growth, I’ve frequently encountered brands where...
1 min read
4 Creative Considerations for Non-Profit Organizations
At the core of VidMob is the desire to uplift non-profit organizations by arming them with access to VidMob Creative Studio platform and our expert...
3 min read
Are You Primed for the Holidays?
Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...
2 min read
Social Media & Consumer Behavior: Why Organic Matters More Than Ever
Social media — both organic and paid — is arguably one of the most important marketing tools for consumer goods. No other platform enables marketers...
3 min read
Why Organic Social Media Optimization is Just as Crucial as Paid Media Optimization
There’s no arguing that social media has become a huge part of modern day life on the internet. It is estimated that, globally, 3.6 million people...
2 min read
Data on Demand: VidMob’s Dashboard for Creative Studio Available in Beta
When we first set out to build Creative Studio we wanted to achieve two things: 1) Build a high-powered technology platform for our clients to...
1 min read
VidMob is now an official Hulu Creative Partner
This week, popular streaming service Hulu announced their new Creative Partner Program, and we’re excited to announce that VidMob is one of the...
4 min read
Tech + Human Systems
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....