3 min read
Defining a “Renaissance”: The Rise of the Intelligent Creative Movement
This year, VidMob took part in the 2021 Cannes International Festival of Creativity, which was hosted virtually. To introduce viewers to VidMob, we...
3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...
3 min read
4 Themes from Cannes Lions 2021
Last week marked the return of the Cannes Lions Festival of Creativity after its 2020 cancellation. While we may not have been on the Croisette with...
2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
3 min read
Israel LGBTQ+ Movement: Q&A with IGY’s Itay Lapid
I had the opportunity to chat with Itay Lapid, IGY’s Private Donor Community Manager on the international fundraising team. IGY is an LGBTQ+...
4 min read
Setting The VidMob Beauty Pod Up for Future Success
During the first two weeks of my internship, I went through numerous onboarding training sessions that prepared me for everything from running...
2 min read
Understanding TikTok: A Conversation on Creating Impactful Ads
TikTok has been a driving force in highlighting the importance of native-first ad content. That’s incentivized brands to revisit their traditional...
4 min read
Advertising in the Entertainment Industry: How VidMob Can Further Support Growth
As a trailblazing company creating the field of Intelligent Creative, it is important that VidMob keeps moving forward. There are always more...
3 min read
The VidMob Gives Impact Score
How well is VidMob Gives living up to its ambitious goals to create meaningful impact? That is the question that Justin Mon and I set out to answer...
3 min read
With Signal Loss Now a Reality, Creative Is Key
In this series exploring key concepts in The Essential Guide to Signal Loss for Digital Marketers, we’ve seen how global privacy regulation and...
3 min read
New to the Party: The Rise of Creative Data
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
So Long Signal Loss, Time for Data Parties
This is the second in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
Data Privacy: Navigating the New Norm
This is the first in a series of posts where we unpack key themes covered in The Essential Guide to Signal Loss for Digital Marketers. First, we take...
4 min read
Plugins para photoshop: separamos 13 plugins incríveis (gratuitos e pagos)
O Photoshop é uma ferramenta incrível que é utilizado no mundo inteiro. Exitem alguns plugins para photoshop para facilitar a vida dos usuários e...
2 min read
Intelligent Creative for Snap Retail & eCommerce Marketers
There are a handful of questions we hear time and time again from our marketing clients — how do I know if my ads are working? How can I keep up with...
2 min read
A New Way to Analyze Color’s Impact on Ad Performance
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...
6 min read
Agência in-house: como estruturar ou melhorar a sua
Agência in-house é uma agência de publicidade/performance que, na maioria dos casos, faz parte de um time de marketing, fica alocada dentro da...
3 min read
Celebrating Diversity Through Music: A Night with Sofar Sounds
From growing a creator workforce that’s representative of our global community to servicing hundreds of non-profits that fight for racial equality,...