VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

3 min read

Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023

When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...

2 min read

How our partners have shown up at OMR 2023

I was excited to attend OMR in Hamburg for the first time. Having gone to DMEXCO last year and not seeing a large partner presence there, I was...

2 min read

Headed to Advertising Week Europe with Kraft Heinz: Q+A on Data-Driven Creative

As we ramp up for Advertising Week Europe, we sat down with our two fireside chat speakers, esteemed client, Matt Cosad, Head of Data & Analytics at...

1 min read

“Artificial Intelligence in Marketing Empowers Professionals,” says VidMob CEO in Preparation for Web Summit Rio

Alex Collmer will speak on how to combine AI efficiency with emotional insights that only humans can generate to create ads

2 min read

Leverage AI to Make Ads More Effective

Artificial intelligence (AI) isn’t a new concept, but it may seem somewhat unfamiliar to the marketing industry. With new platforms emerging and...

2 min read

What’s Possible in an AI-Driven Future

“The explosion of AI is going to transform us as marketers, it’s going to transform us as storytellers, it’s going to transform us as consumers,”...