4 min read
‘Data in Motion’ Applies to Marketers Too
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...
2 min read
3 Steps to Scaling Creative Scoring: Why Your Brand Needs a Different Solution
As the digital landscape blurs traditional economic borders, brands now have even more exciting opportunities to expand their footprint into just...
5 min read
Processo criativo: conceito, prática e resultados
Se você pretende melhorar a criação publicitária dos seus projetos, não pode ignorar o desenvolvimento de um processo criativo. Ele impulsiona novas...
3 min read
Avoid Going Dark on Advertising Channels
It’s hard to know what the world is going to look like in October, let alone in 2021 or 2025. Looking at the halfway point of 2020 can be...
3 min read
Defining a “Renaissance”: The Rise of the Intelligent Creative Movement
This year, VidMob took part in the 2021 Cannes International Festival of Creativity, which was hosted virtually. To introduce viewers to VidMob, we...
3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...
3 min read
4 Themes from Cannes Lions 2021
Last week marked the return of the Cannes Lions Festival of Creativity after its 2020 cancellation. While we may not have been on the Croisette with...
2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
3 min read
Israel LGBTQ+ Movement: Q&A with IGY’s Itay Lapid
I had the opportunity to chat with Itay Lapid, IGY’s Private Donor Community Manager on the international fundraising team. IGY is an LGBTQ+...
4 min read
Setting The VidMob Beauty Pod Up for Future Success
During the first two weeks of my internship, I went through numerous onboarding training sessions that prepared me for everything from running...
2 min read
Understanding TikTok: A Conversation on Creating Impactful Ads
TikTok has been a driving force in highlighting the importance of native-first ad content. That’s incentivized brands to revisit their traditional...
4 min read
Advertising in the Entertainment Industry: How VidMob Can Further Support Growth
As a trailblazing company creating the field of Intelligent Creative, it is important that VidMob keeps moving forward. There are always more...
3 min read
The VidMob Gives Impact Score
How well is VidMob Gives living up to its ambitious goals to create meaningful impact? That is the question that Justin Mon and I set out to answer...
3 min read
With Signal Loss Now a Reality, Creative Is Key
In this series exploring key concepts in The Essential Guide to Signal Loss for Digital Marketers, we’ve seen how global privacy regulation and...
3 min read
New to the Party: The Rise of Creative Data
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
So Long Signal Loss, Time for Data Parties
This is the second in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
3 min read
Data Privacy: Navigating the New Norm
This is the first in a series of posts where we unpack key themes covered in The Essential Guide to Signal Loss for Digital Marketers. First, we take...
4 min read
Plugins para photoshop: separamos 13 plugins incríveis (gratuitos e pagos)
O Photoshop é uma ferramenta incrível que é utilizado no mundo inteiro. Exitem alguns plugins para photoshop para facilitar a vida dos usuários e...