1 min read
Announcing Our Creative API Integration & Partnership with TikTok
Brands and marketers looking to reach audiences on TikTok now have a new, easier option for producing creative assets. Our new partnership with...
2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
2 min read
Introducing KidMob & Friends
Like many of you, at the start of the U.S. COVID-19 lockdown in mid-March we began seeing small faces join our video calls. With the kids out of...
2 min read
Enjoying the Journey
We recently learned that VidMob was recognized as one of Inc.’s Best Workplaces in 2020. Our CEO, Alex Collmer, had this to say about the honor,...
3 min read
Together through Tech: How Brands Can Celebrate Spring Holidays during COVID-19
Despite our brains trying very hard to convince us of the contrary (such is the side-effect of our Groundhog Day-like lockdown) time continues to...
2 min read
6 Actionable Creative Insights for Your Next Pinterest Beauty Campaign
Pinterest’s mission is to bring everyone the inspiration to create a life they love—much like beauty marketers aspire to provide inspiration for...
3 min read
Creativity Out of Crisis: Q&A with Siqi Xu
I had the pleasure of chatting with my colleague, Siqi Xu, Motion Graphics Designer and Art Director, to talk about her experience creating all the...
2 min read
3 Takeaways from Ad Performance in Asia During COVID-19
Perhaps the one word that is more popular than “COVID-19” these days is “uncertainty.” Marketers are scratching their heads to figure out the correct...
2 min read
How to Gear Up Auto Creative for Pinterest
Using Pinterest is a way to visually chronicle ideas and aspirations—home improvement projects, celebrations, DIY crafts, meal planning—that live on...
3 min read
Purpose Built and Hungry to Heed the Call
To help NPO’s and NGO’s around the world amplify their messages during the COVID-19 outbreak, VidMob is working more closely than ever with...
3 min read
Inspirational Innovations During Times of Crisis
COVID-19 has taken over the world—at least that’s what it feels like. We now work from kitchen tables. We are home schooling our kids. And happy hour...
4 min read
An Alternative Guide to Crisis Response
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
1 min read
Opinion: Brand Positioning during COVID-19 (And After)
The flux in social ad spend in March 2020 showcases the uncertainty of the market—brands across verticals halted their paid advertising as COVID-19...
1 min read
How Forbes Top 50 Brands Responded to COVID-19
In a world of social distancing and enforced remote working, brands have changed their marketing strategy.
3 min read
8 Ways Brands Can Do More With Less
Creative is no different to many products and services we’re having to think about very carefully these days. The “reduce, reuse, recycle” motto has...