3 min read
Creativity Out of Crisis: Q&A with Siqi Xu
I had the pleasure of chatting with my colleague, Siqi Xu, Motion Graphics Designer and Art Director, to talk about her experience creating all the...
2 min read
3 Takeaways from Ad Performance in Asia During COVID-19
Perhaps the one word that is more popular than “COVID-19” these days is “uncertainty.” Marketers are scratching their heads to figure out the correct...
2 min read
How to Gear Up Auto Creative for Pinterest
Using Pinterest is a way to visually chronicle ideas and aspirations—home improvement projects, celebrations, DIY crafts, meal planning—that live on...
3 min read
Purpose Built and Hungry to Heed the Call
To help NPO’s and NGO’s around the world amplify their messages during the COVID-19 outbreak, VidMob is working more closely than ever with...
3 min read
Inspirational Innovations During Times of Crisis
COVID-19 has taken over the world—at least that’s what it feels like. We now work from kitchen tables. We are home schooling our kids. And happy hour...
4 min read
An Alternative Guide to Crisis Response
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
1 min read
Opinion: Brand Positioning during COVID-19 (And After)
The flux in social ad spend in March 2020 showcases the uncertainty of the market—brands across verticals halted their paid advertising as COVID-19...
1 min read
How Forbes Top 50 Brands Responded to COVID-19
In a world of social distancing and enforced remote working, brands have changed their marketing strategy.
3 min read
8 Ways Brands Can Do More With Less
Creative is no different to many products and services we’re having to think about very carefully these days. The “reduce, reuse, recycle” motto has...
3 min read
3 Approaches Marketers are Using to Adapt Their Brand’s Messaging During COVID-19
In one of our last posts, we posed 3 questions, which marketers should ask before adjusting their campaigns for the COVID-19 crisis:
4 min read
Brands Should Be a Force for Good During the COVID-19 Crisis
Not trying to state the obvious, but I’ll get straight to the point: these are worrying times and everyone, including you and your customers, is...
2 min read
3 Questions Marketers Should Ask Before Adjusting Their Campaigns for the COVID-19 Crisis
All marketers are faced with a question right now of if and how they should be adjusting their marketing for the COVID-19 crisis. Nervousness about...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
3 min read
WomenHack: Q&A with VidMob Engineer Dorcas Ujiji
I had the opportunity to sit down with my colleague, Software Engineer Dorcas Ujiji, to talk about her experience co-hosting the WomenHack conference...
3 min read
The Power of ‘And’
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...
5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
Tear Down the Wall…Between Creative and Media
For decades, creative and media have lived in different silos, or in terms of the time, on opposite sides of a wall. Creative does their work, and...