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3 Tips for Alignment at Scale
The quest for marketers and creative teams to craft compelling work is a great one. Though when it comes to the route each team takes, it starts to...
2 min read
The Role of Creative in Measuring Marketing Effectiveness
When it comes to evaluating marketing effectiveness against sales, there have historically been two primary ways to do it: marketing mix modeling...
1 min read
3 Themes from CES 2023
Some say, there’s no better way to kick off the new year than with CES. Filled with insights and innovation, we were lucky enough to be surrounded by...
2 min read
The Probabilistic Future is Here
Digital advertising has benefitted from high-quality, highly granular signals to drive ad delivery with absolute precision. The data that went...
2 min read
8 Places to Eat in Vegas During CES 2023
There’s no better way to celebrate the new year than with the most influential tech event in the world. With over 100,000+ expected attendees, CES is...
7 min read
A Year In Review
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...