3 min read
3 Approaches Marketers are Using to Adapt Their Brand’s Messaging During COVID-19
In one of our last posts, we posed 3 questions, which marketers should ask before adjusting their campaigns for the COVID-19 crisis:
4 min read
Brands Should Be a Force for Good During the COVID-19 Crisis
Not trying to state the obvious, but I’ll get straight to the point: these are worrying times and everyone, including you and your customers, is...
2 min read
3 Questions Marketers Should Ask Before Adjusting Their Campaigns for the COVID-19 Crisis
All marketers are faced with a question right now of if and how they should be adjusting their marketing for the COVID-19 crisis. Nervousness about...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
3 min read
WomenHack: Q&A with VidMob Engineer Dorcas Ujiji
I had the opportunity to sit down with my colleague, Software Engineer Dorcas Ujiji, to talk about her experience co-hosting the WomenHack conference...
3 min read
The Power of ‘And’
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...
5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
Tear Down the Wall…Between Creative and Media
For decades, creative and media have lived in different silos, or in terms of the time, on opposite sides of a wall. Creative does their work, and...
1 min read
Verizon Media Analytics Now Available in Creative Intelligence
If social ads are the darlings of digital advertising, native ads are the unsung heroes, attracting three times more attention and ten times better...
2 min read
It’s Time to Redefine ‘Optimization’
For years, the term ‘optimization’ has had a very specific meaning in the advertising world. Everyone knows it. Optimization means making changes to...
5 min read
Better, Faster, Cheaper. Sure, But How?
We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say and very hard to do.
3 min read
Milton’s Mistake and the Return to Stakeholder-Driven Business
Long before Standard Oil and long before there were trusts for Teddy Roosevelt to bust, companies were community affairs. For the most part, they...
2 min read
LinkedIn Now Connected to Creative Intelligence
On LinkedIn, there’s a great opportunity for brands to connect with professionals who are hungry for solutions and services to be more efficient at...
1 min read
Analyze Promoted Pins With Creative Analytics
More than 250 million people turn to Pinterest for inspiration, eager to turn their ideas into action. It’s in these moments when audiences most want...
1 min read
Creative Intelligence Meets Google Display and Video 360
There is an abundance of data that tells you where to place digital ads, how much to spend, and which KPI goals are being met. Data is readily...
5 min read
Cannes Lions 2019: Our Takeaways
Sitting on the plane on the way home from Cannes is always the best time to reflect on the event on a holistic basis. While you’re there, everything...
5 min read
The Big Short(form)
Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the web of...