1 min read
Creative Intelligence Meets Google Display and Video 360
There is an abundance of data that tells you where to place digital ads, how much to spend, and which KPI goals are being met. Data is readily...
5 min read
Cannes Lions 2019: Our Takeaways
Sitting on the plane on the way home from Cannes is always the best time to reflect on the event on a holistic basis. While you’re there, everything...
5 min read
The Big Short(form)
Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the web of...
2 min read
Shoppable Ads and the Decline of the Browser
When was the last time you opened a browser to do something on your smartphone? If you’re struggling to remember, you’re not alone. It seems that for...
5 min read
Flip the Script
Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...
1 min read
Creative Data for Better Ads
Creative Data. Seems like an oxymoron, but here at VidMob, it’s at the core of our mission. We’re among the few who believe that a quantitative...
4 min read
Evolving Creativity for the Better
As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...
1 min read
VidMob Partners With YouTube!
As we learned from our recent study on the State of Social Video, Millennials and Gen Z spend more than half of their time watching video on social...
9 min read
What We Learned From Our Week in Cannes
In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...
It’s Official! VidMob Joined the Pinterest Marketing Partner Program
We’re so excited to be chosen to join Pinterest’s new PMP Creative specialty. Pinterest launched this program to help brands maximize opportunities...
1 min read
Human Creativity: The Next Dimension
VIDMOB PARTNERS WITH AMAZON TO TAP THE POWER OF MACHINE LEARNING FOR CONTENT CREATION, OPTIMIZATION, AND DISCOVERY This is the start of a new chapter...
1 min read
Creative Counts…The Most. Here Are the Numbers to Prove It.
In the early days of digital, when online advertising was just beginning, the sentiment that “none of this stuff works anyway” was fairly pervasive....
1 min read
Using AI+ Data to Drive Better Creative
In the past, to understand what drives creative performance, there’s traditionally been two ways to break down a creative execution into its...
4 min read
An Operating System for the In-House Movement
Earlier I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized that their...
4 min read
Sir Martin Eyes a Comeback
Ever the overachiever, Adweek reported that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes to set up a service...
1 min read
VidMob Named a Twitter Official Partner!
While Twitter may have started out as a place to send a quick, 140-character soundbite, it has since evolved into a real-time communication...
1 min read
VidMob Teams Up With Slack For Better Communication
When it comes to creating great video, there’s no shortage of moving parts. You have drafts to review, feedback to send, teams to manage—there’s a...
3 min read
Everlasting Life
The sad fact is that all ads die. Just like plants, animals, and radioactive elements, ads decay over time and eventually cease to function. This...