1 min read
Creative Counts…The Most. Here Are the Numbers to Prove It.
In the early days of digital, when online advertising was just beginning, the sentiment that “none of this stuff works anyway” was fairly pervasive....
1 min read
Using AI+ Data to Drive Better Creative
In the past, to understand what drives creative performance, there’s traditionally been two ways to break down a creative execution into its...
4 min read
An Operating System for the In-House Movement
Earlier I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized that their...
4 min read
Sir Martin Eyes a Comeback
Ever the overachiever, Adweek reported that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes to set up a service...
1 min read
VidMob Named a Twitter Official Partner!
While Twitter may have started out as a place to send a quick, 140-character soundbite, it has since evolved into a real-time communication...
1 min read
VidMob Teams Up With Slack For Better Communication
When it comes to creating great video, there’s no shortage of moving parts. You have drafts to review, feedback to send, teams to manage—there’s a...
3 min read
Everlasting Life
The sad fact is that all ads die. Just like plants, animals, and radioactive elements, ads decay over time and eventually cease to function. This...
1 min read
Store, Share, and Secure Files With Asset Locker
With today’s advancements in technology, you’d think locating a brand logo or product shot would be as easy as, say, asking Siri. Instead, the...
4 min read
Editing is the New Coding
One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably...
1 min read
VidMob Named Twitter #PromoteInnovation Challenge Winner
We’re excited to share the news that VidMob was selected as Twitter’s 2017 #Promote Innovation Challenge winner in the Video category!
1 min read
Create & Run Audience Filters on Snapchat
You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most...
1 min read
VidMob is a HubSpot Connect Certified Partner!
It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed...
4 min read
But Who Cares?
AN OLD DINNER All the guests arrived on time. The whole team was there—all the developers, who had labored for years to build an innovative product,...
6 min read
VidMob Heads to Cannes
BACK ROW TRAVEL AND A FRONT ROW SEAT TO THE EXCITEMENT. People are often intrigued by the process of entrepreneurship, perhaps because it’s usually a...
1 min read
VidMob Announces Yext Partnership
Brand Marketers of All Sizes Can Efficiently Create Video Content at Scale Today at VidMob we are excited to announce our partnership with Yext, the...
3 min read
Snap Ads + VidMob
SELF-SERVICE VIDEO ADVERTISING ON SNAPCHAT IS AVAILABLE FOR THE FIRST TIME—THANKS TO VIDMOB. Three weeks ago, Snapchat announced VidMob as one of a...
1 min read
We’re Honored to Be a Snapchat Partner
If you know Snapchat, you know there’s nothing quite like it. What started out as an image-sharing app, popular just among young teens, has now blown...
3 min read
The Shot Heard Round the (Media) World
The news this week that Facebook is beginning to test mid-roll advertising in video content from publishers is potentially game-changing for people...