2 min read
Creative Insights You Can Act On, Generated From Your Data
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
4 min read
A Future With Less Data
The “golden age” of unlimited digital & social platform data is over. After a decade-and-a-half in the mobile, digital, and social revolution, the...
4 min read
Stop Throwing It Over the Wall: Using Design Thinking as an Engine for Growth
Even though there’s plenty of evidence behind the positive influence of design thinking on business growth, I’ve frequently encountered brands where...
1 min read
4 Creative Considerations for Non-Profit Organizations
At the core of VidMob is the desire to uplift non-profit organizations by arming them with access to VidMob Creative Studio platform and our expert...
3 min read
Are You Primed for the Holidays?
Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...
2 min read
Social Media & Consumer Behavior: Why Organic Matters More Than Ever
Social media — both organic and paid — is arguably one of the most important marketing tools for consumer goods. No other platform enables marketers...
3 min read
Why Organic Social Media Optimization is Just as Crucial as Paid Media Optimization
There’s no arguing that social media has become a huge part of modern day life on the internet. It is estimated that, globally, 3.6 million people...
2 min read
Data on Demand: VidMob’s Dashboard for Creative Studio Available in Beta
When we first set out to build Creative Studio we wanted to achieve two things: 1) Build a high-powered technology platform for our clients to...
1 min read
VidMob is now an official Hulu Creative Partner
This week, popular streaming service Hulu announced their new Creative Partner Program, and we’re excited to announce that VidMob is one of the...
4 min read
Tech + Human Systems
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....
2 min read
Actionable Insights for Gaming Marketers during COVID-19
Across the world marketers have had to adjust to the uncertainty associated with COVID, but for gaming advertisers there seems to be a silver lining....
2 min read
Introducing Creative Intelligence for Organic Facebook & Instagram Posts
More than 1.73 billion people turn to Facebook and Instagram every day to connect with friends, family, and brands alike. It’s these organic moments...
3 min read
In Conversation with Yashvi Gattani: One ‘Rising Star’ to the Next
VentureBeat’s annual Women in AI Leadership Awards celebrate the female trailblazers in the field of Artificial Intelligence. This year, VidMob is...
1 min read
VidMob Completes Type 2 SOC 2 Examination
From the very first days that we started architecting the VidMob platform, we’ve always built toward user data being private and protected by...
2 min read
Embrace Agility as a Core Principle
As the Coronavirus pandemic continues to affect day to day life and increase the uncertainty of the foreseeable future, so does the need to be more...
3 min read
Harness the Data at Hand
Data application in marketing has become more relevant than ever: if there was ever a time when decisions could rely on hunches and intuition, this...
4 min read
Creating without Boundaries: Q&A with Kamila Zmrzla
I took pause when I first saw a picture of Kamila Zmrzla’s art in SoHo — the soft colors, bold shapes, and messages addressing police brutality stood...
2 min read
Behind the Artwork: Q&A with Daniel Bonilla
Earlier this month my colleague, Kayla Elorza, Motion Graphics Artist, captured pictures of several of the recent murals painted on the streets of...