2 min read
Actionable Insights for Gaming Marketers during COVID-19
Across the world marketers have had to adjust to the uncertainty associated with COVID, but for gaming advertisers there seems to be a silver lining....
2 min read
Introducing Creative Intelligence for Organic Facebook & Instagram Posts
More than 1.73 billion people turn to Facebook and Instagram every day to connect with friends, family, and brands alike. It’s these organic moments...
3 min read
In Conversation with Yashvi Gattani: One ‘Rising Star’ to the Next
VentureBeat’s annual Women in AI Leadership Awards celebrate the female trailblazers in the field of Artificial Intelligence. This year, VidMob is...
1 min read
VidMob Completes Type 2 SOC 2 Examination
From the very first days that we started architecting the VidMob platform, we’ve always built toward user data being private and protected by...
2 min read
Embrace Agility as a Core Principle
As the Coronavirus pandemic continues to affect day to day life and increase the uncertainty of the foreseeable future, so does the need to be more...
3 min read
Harness the Data at Hand
Data application in marketing has become more relevant than ever: if there was ever a time when decisions could rely on hunches and intuition, this...
4 min read
Creating without Boundaries: Q&A with Kamila Zmrzla
I took pause when I first saw a picture of Kamila Zmrzla’s art in SoHo — the soft colors, bold shapes, and messages addressing police brutality stood...
2 min read
Behind the Artwork: Q&A with Daniel Bonilla
Earlier this month my colleague, Kayla Elorza, Motion Graphics Artist, captured pictures of several of the recent murals painted on the streets of...
1 min read
Announcing Our Creative API Integration & Partnership with TikTok
Brands and marketers looking to reach audiences on TikTok now have a new, easier option for producing creative assets. Our new partnership with...
2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
2 min read
Introducing KidMob & Friends
Like many of you, at the start of the U.S. COVID-19 lockdown in mid-March we began seeing small faces join our video calls. With the kids out of...
2 min read
Enjoying the Journey
We recently learned that VidMob was recognized as one of Inc.’s Best Workplaces in 2020. Our CEO, Alex Collmer, had this to say about the honor,...
3 min read
Together through Tech: How Brands Can Celebrate Spring Holidays during COVID-19
Despite our brains trying very hard to convince us of the contrary (such is the side-effect of our Groundhog Day-like lockdown) time continues to...
2 min read
6 Actionable Creative Insights for Your Next Pinterest Beauty Campaign
Pinterest’s mission is to bring everyone the inspiration to create a life they love—much like beauty marketers aspire to provide inspiration for...
3 min read
Creativity Out of Crisis: Q&A with Siqi Xu
I had the pleasure of chatting with my colleague, Siqi Xu, Motion Graphics Designer and Art Director, to talk about her experience creating all the...