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VidMob is now an official Hulu Creative Partner
This week, popular streaming service Hulu announced their new Creative Partner Program, and we’re excited to announce that VidMob is one of the...
4 min read
Tech + Human Systems
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....
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Actionable Insights for Gaming Marketers during COVID-19
Across the world marketers have had to adjust to the uncertainty associated with COVID, but for gaming advertisers there seems to be a silver lining....
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Introducing Creative Intelligence for Organic Facebook & Instagram Posts
More than 1.73 billion people turn to Facebook and Instagram every day to connect with friends, family, and brands alike. It’s these organic moments...
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In Conversation with Yashvi Gattani: One ‘Rising Star’ to the Next
VentureBeat’s annual Women in AI Leadership Awards celebrate the female trailblazers in the field of Artificial Intelligence. This year, VidMob is...
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VidMob Completes Type 2 SOC 2 Examination
From the very first days that we started architecting the VidMob platform, we’ve always built toward user data being private and protected by...
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Embrace Agility as a Core Principle
As the Coronavirus pandemic continues to affect day to day life and increase the uncertainty of the foreseeable future, so does the need to be more...
3 min read
Harness the Data at Hand
Data application in marketing has become more relevant than ever: if there was ever a time when decisions could rely on hunches and intuition, this...
4 min read
Creating without Boundaries: Q&A with Kamila Zmrzla
I took pause when I first saw a picture of Kamila Zmrzla’s art in SoHo — the soft colors, bold shapes, and messages addressing police brutality stood...
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Behind the Artwork: Q&A with Daniel Bonilla
Earlier this month my colleague, Kayla Elorza, Motion Graphics Artist, captured pictures of several of the recent murals painted on the streets of...
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Announcing Our Creative API Integration & Partnership with TikTok
Brands and marketers looking to reach audiences on TikTok now have a new, easier option for producing creative assets. Our new partnership with...
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3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
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What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
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What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
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How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
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Introducing KidMob & Friends
Like many of you, at the start of the U.S. COVID-19 lockdown in mid-March we began seeing small faces join our video calls. With the kids out of...
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Enjoying the Journey
We recently learned that VidMob was recognized as one of Inc.’s Best Workplaces in 2020. Our CEO, Alex Collmer, had this to say about the honor,...
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Together through Tech: How Brands Can Celebrate Spring Holidays during COVID-19
Despite our brains trying very hard to convince us of the contrary (such is the side-effect of our Groundhog Day-like lockdown) time continues to...