Joline McGoldrick

2 min read

3 Questions Marketers Should Ask Before Adjusting Their Campaigns for the COVID-19 Crisis

All marketers are faced with a question right now of if and how they should be adjusting their marketing for the COVID-19 crisis. Nervousness about...

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When It Comes to Advertising Creative, the AI Revolution is Only Just Getting Started

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Creative Counts…The Most. Here Are the Numbers to Prove It.

In the early days of digital, when online advertising was just beginning, the sentiment that “none of this stuff works anyway” was fairly pervasive....