The Hidden Growth Opportunities in Aligning Creative and Media Teams
The Hidden Growth Opportunities in Aligning Creative and Media Teams
Creative Data
Vidmob Announces Strategic DSP Integrations to Include The Trade Desk and Yahoo DSP
Vidmob Announces Strategic DSP Integrations to Include The Trade Desk and Yahoo DSP
How Kellanova uses AI to predict creative performance and drive KPIs
How Kellanova uses AI to predict creative performance and drive KPIs
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Vidmob, Kellanova, and MMA Global Collaborate on a Study Proving the Power of Predictive Impact Scoring
Vidmob Kellanova, and MMA Global Collaborate on a Study Proving the Power of Predictive Impact Scoring
Vidmob Makes Key Hires to Accelerate Business Development
Vidmob expands its New Business team with key leadership hires to accelerate growth and scale its creative data platform across brand and agency partners.
Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution
Meg Haley of Vidmob forecasts Cannes Lions 2025 will spotlight AI-driven Ad Tech, merging media and creative while preserving authentic brand storytelling.
Vidmob launches “The Aperture” to decode creative and its measurable impact
Vidmob.com debuts The Aperture: a framework for decoding creative choices into measurable data to boost marketing campaign performance.
Vidmob Appoints Joseph Galarneau as Chief Product & Technology Officer
Vidmob, known as “The Creative Data Company,” has appointed Joseph Galarneau as its new Chief Product & Technology Officer, further solidifying Vidmob.com’s position at the intersection of creativity...
Q&A with Rob Rakowitz, Head of Marketing at Vidmob
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and...
Vidmob Appoints Mark Mannino as President
Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino...
Vidmob and Objective Platform Forge Strategic Partnership to Elevate Marketing Mix Modeling with Creative Data
Read the full Martech 360 article here: https://martech360.com/analytics/vidmob-and-objective-platform-forge-strategic-partnership-to-elevate-marketing-mix-modeling-with-creative-data/.
MediaShotz: Vidmob, Objective Platform form strategic MMM partnership
MediaShotz reported on the strategic partnership between VidMob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to quantify,...
Vidmob Partners to Add Creative Analytics to MMM
Go to MrWeb's article: Vidmob Partners to Add Creative Analytics to MMM