ANA: MMM Creative Data Inclusion
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...
Creative Insights
Adweek: Vidmob Custom Guideline Builder released
Published March 4, 2025 Go to Adweek's article: Vidmob Unveils Tool to Customize Creative Guidelines and Democratize Data Across a Company
Adweek: Vidmob Launches Creative Data Plugin for Adobe Photoshop
In Adweek's, "Vidmob Launches Creative Data Plugin for Adobe Photoshop," the article highlights Vidmob's introduction of a new plugin that integrates creative data insights directly into Adobe...
Adweek: Vidmob Releases GenAI Plugin for Adobe Premiere Pro and Adobe Illustrator
Vidmob, the leading creative data platform, has launched its Creative Data Plugin for Adobe Premiere Pro and Adobe Illustrator, bringing real-time creative insights directly into the editing...
VidMob Appoints Rob Rakowitz as Head of Marketing
Vidmob, The Creative Data Company, today announced an addition to its leadership team to drive marketing, go-to-market-strategy, and enhance its market position, with Rob Rakowitz joining as Head of...
Performance Marketing World: ‘CMOs will feel pressured to deliver’: 24 marketers set the scene for 2025
As we head into 2025, Performance Marketing World asked 24 marketers what their predictions were for the new year. Vidmob's SVP of Global Client Partnerships, Meg Haley said, “Consumers will...
ANA: 2025 Predictions: The Year Digital Advertising Reinvents Itself
As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer...
Tech Round: Expert Predictions for AI in 2025
In TechRound’s expert predictions for AI in 2025, Vidmob's CEO, Alex Collmer, highlighted the transformative role of AI-driven creative data in marketing. Collmer shared, “The ability to integrate...
MarTech Cube: Vidmob and LinkedIn Launch 2024 Creative Trends Report
In MarTech Cube's article, Vidmob and LinkedIn Launch 2024 Creative Trends Report, the piece explores the collaborative study by Vidmob and LinkedIn, analyzing over 13,600 creative assets and 2.9...
Unlocking B2B Success: Vidmob’s Creative Trends 2024 Report with LinkedIn
Vidmob’s Creative Trends 2024 report with LinkedIn combines creative data and platform insights to reveal what resonates with B2B audiences. As LinkedIn continues to invest in video—driving 3X...
MediaPost: Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
In MediaPost's article, Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style, the piece explores the importance of humanizing AI communications in B2B marketing, among other...
Advanced Television: Study: Emotional authenticity drives LinkedIn engagement
In Advanced Television's article, Study: Emotional authenticity drives LinkedIn engagement, the piece explores the impact of emotional authenticity on content engagement on LinkedIn. It emphasizes...
MediaShotz: Emotional Authenticity Drives Engagement in B2B Campaigns – Vidmob & LinkedIn Study
In MediaShotz's article, Emotional Authenticity Drives Engagement in B2B Campaigns – Vidmob & LinkedIn Study, the piece highlights a joint study by Vidmob and LinkedIn revealing the importance of...
Adweek: Vidmob and LinkedIn Launch 2024 Creative Trends Report
In Adweek's article, Vidmob and LinkedIn Launch 2024 Creative Trends Report, the piece explores emerging trends in creative advertising for 2024 based on insights from Vidmob and LinkedIn. It...
AI Business: Using AI to Unlock Creative Optimization
Generative AI is revolutionizing advertising with unmatched scale and precision, but its success hinges on high-quality, tailored creative data. In this article, Vidmob CEO Alex Collmer explores how...