In Advanced Television's article, Study: Emotional authenticity drives LinkedIn engagement, the piece explores the impact of emotional authenticity on content engagement on LinkedIn. It emphasizes...
In MediaShotz's article, Emotional Authenticity Drives Engagement in B2B Campaigns – Vidmob & LinkedIn Study, the piece highlights a joint study by Vidmob and LinkedIn revealing the importance of...
In Adweek's article, Vidmob and LinkedIn Launch 2024 Creative Trends Report, the piece explores emerging trends in creative advertising for 2024 based on insights from Vidmob and LinkedIn. It...
Generative AI is revolutionizing advertising with unmatched scale and precision, but its success hinges on high-quality, tailored creative data. In this article, Vidmob CEO Alex Collmer explores how...
In the article "How Brands Can Unlock the Power of Story & Reel Ads on Meta," Melissa Brest, Creative Strategy Consultant at VidMob, examines the challenges brands face in maximizing the potential of...
In "Innovate or Fall Behind: Industry Reflects on the Digital Banner Ad Turning 30," Performance Marketing World examines the three-decade journey of digital banner ads, from the first AT&T banner on...
In "Harnessing AI to Drive Creative Effectiveness in Modern Marketing," Martech Series highlights Vidmob CRO Matt Young. Matt discusses how the integration of artificial intelligence and creative...
Published September 6, 2024 Go to AWS' article: How VidMob Is Using Generative AI to Transform Its Creative Data Landscape
Listen to Advertising Week's Great Minds Podcast: Alex Collmer, Founder & CEO, Vidmob Published: August 22, 2024 Alex Collmer is the founder and CEO of VidMob, the leading creative data company. The...
Published August 16, 2024 Go to MarTech Cube's article: The Last Measurement Frontier: Why Advertising Needs Better Creative Data.
Published July 26, 2024 Go to MarTech Cube's article: Vidmob Announces Two New Strategic Hires
Published July 12, 2024 Go to MarTech Cube's article: Vidmob Introduces Adobe After Effects Plugin. In MarTech Cube's article, Vidmob unveils its new plugin for Adobe After Effects, allowing creative...
Published July 6, 2024 Go to Mediashotz's article: VidMob Integrates Realeyes Attention Data to Its Creative Data Platform.
Published June 24, 2022 Go to Digiday's article: Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness.
Published June 16, 2024 Go to Adweek's article: 3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing.
