Why Creative Data is the Non-Negotiable for FMCG Success in an Oversaturated Market
Why Creative Data is the Non-Negotiable for FMCG Success in an Oversaturated Market
Creative Measurement
Vidmob and Objective Platform Forge Strategic Partnership to Elevate Marketing Mix Modeling with Creative Data
Read the full Martech 360 article here: https://martech360.com/analytics/vidmob-and-objective-platform-forge-strategic-partnership-to-elevate-marketing-mix-modeling-with-creative-data/.
MediaShotz: Vidmob, Objective Platform form strategic MMM partnership
MediaShotz reported on the strategic partnership between VidMob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to quantify,...
Vidmob Partners to Add Creative Analytics to MMM
Go to MrWeb's article: Vidmob Partners to Add Creative Analytics to MMM
Vidmob, Objective Platform partnership
Go to Advanced Television's article: Vidmob, Objective Platform partnership
Vidmob and Objective Platform Integrate Creative Data into Marketing Mix Modeling
Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling." The piece highlights the collaboration...
Adweek: Vidmob and Objective Platform Announce Strategic Partnership
Go to Adweek’s article: Vidmob and Objective Platform Announce Strategic Partnership
Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling
New York, NY & Amsterdam, NL, March 17, 2025 – Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, today announced a strategic...
ANA: MMM Creative Data Inclusion
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...