Read the full Martech 360 article here: https://martech360.com/analytics/vidmob-and-objective-platform-forge-strategic-partnership-to-elevate-marketing-mix-modeling-with-creative-data/.
MediaShotz reported on the strategic partnership between VidMob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to quantify,...
Go to MrWeb's article: Vidmob Partners to Add Creative Analytics to MMM
Go to Advanced Television's article: Vidmob, Objective Platform partnership
Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling." The piece highlights the collaboration...
Go to Adweek’s article: Vidmob and Objective Platform Announce Strategic Partnership
New York, NY & Amsterdam, NL, March 17, 2025 – Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, today announced a strategic...
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...
