Vidmob Appoints Mark Mannino as President

Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino brings decades of experience in digital advertising and marketing, marked by leadership positions at prominent organizations MediaMath, where he was an early executive; Amazon, where he helped launch the Amazon DSP; and Flywheel, where he was Chief Operating Officer leading up to its acquisition by Omnicom. At each of these organizations, Mannino has helped harness the promise of data, technology and advertising to help meet marketer and agency goals, spanning advertising and ecommerce, and has helped each of these organizations develop, deploy and scale their growth-driving solutions. 

As president, Mark will be responsible for the executive and operational leadership of the company, reporting to CEO, Alex Collmer. Mark’s primary focus will be on scaling the revenue of the business, continuing Vidmob’s transition to a software business. As leader of all go-to-market functions, Mark will enhance the market positioning of Vidmob while accelerating revenue growth. He will also jointly own the strategic plan with the CEO, and be accountable for the financial performance of the business to the Board.

Commenting on the appointment, CEO and Founder Alex Collmer said, “I first met Mark in 2018 when he was leading Amazon’s DSP, which he helped to build from scratch and developed into a market-leading force. Since then, I have been consistently impressed by the high regard in which he is held by his colleagues and associates.  Mark possesses exceptional leadership qualities, fostering team cohesion, prioritizing the well-being of staff, and leading with integrity. We are confident that his contributions to Vidmob will be invaluable, and I can’t wait to work with him more.”

“Through my career, I’ve been present at the early stages of two major shifts in the industry: the launch of programmatic and then the launch of retail media. We’re now at the launch of Creative Data, and this will be the next major advancement for marketers, as we move towards prioritizing creative effectiveness. This is an exciting moment to be moving into such an innovative and essential space,” said Mark Mannino, newly appointed President, Vidmob. “Vidmob's technology leads this category, and I look forward to providing unmatched value to our customers, agency partners, and platform partners.”

In a rapidly evolving marketing landscape, being transformed by AI and the continued convergence of communications and commerce, marketers and agencies are recognizing the increasing importance of Creative Data. It is the key for advertisers to realize the fullest potential of digital advertising opportunities across specific platforms, formats, objectives, and audiences. As AI-driven digital marketing accelerates the reintegration of creative, media, and measurement, every marketer will need to own and harness their own Creative Data for campaign and enterprise purposes.