Vidmob, Objective Platform partnership

Advanced Television : Mar 18, 2025 10:45:00 AM

Creative Data Creative Measurement MMM Marketing Mix Modeling
Vidmob, Objective Platform partnership
Vidmob, Objective Platform partnership
0:44

Go to Advanced Television's article: Vidmob, Objective Platform partnership

In Advanced Television's article, "Vidmob, Objective Platform partnership," the piece highlights the collaboration between Vidmob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). The article explores how this partnership enables brands to make data-driven decisions by incorporating Vidmob's creative quality scores into Objective Platform's MMM framework. A case study with a global FMCG brand demonstrated that high-quality TikTok creatives led to a 36% boost in Top of Mind Awareness and a 28% increase in sales, while low-quality creatives negatively impacted these metrics.
Vidmob Partners to Add Creative Analytics to MMM

Vidmob Partners to Add Creative Analytics to MMM

MrWeb : Mar 18, 2025 11:45:00 AM

Go to MrWeb's article: Vidmob Partners to Add Creative Analytics to MMM

Creative Data Creative Measurement MMM Marketing Mix Modeling
Read More
Adweek: Vidmob and Objective Platform Announce Strategic Partnership

Adweek: Vidmob and Objective Platform Announce Strategic Partnership

Adweek : Mar 18, 2025 7:00:00 AM

Go to Adweek’s article: Vidmob and Objective Platform Announce Strategic Partnership

Creative Data Creative Measurement MMM Marketing Mix Modeling
Read More
Vidmob and Objective Platform Forge Strategic Partnership to Elevate Marketing Mix Modeling with Creative Data

Vidmob and Objective Platform Forge Strategic Partnership to Elevate Marketing Mix Modeling with Creative Data

Martech 360 : Mar 25, 2025 12:10:21 AM

Read the full Martech 360 article here: ...

Creative Data Creative Measurement MMM Marketing Mix Modeling
Read More