Vidmob, Objective Platform partnership

Go to Advanced Television's article: Vidmob, Objective Platform partnership

In Advanced Television's article, "Vidmob, Objective Platform partnership," the piece highlights the collaboration between Vidmob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). The article explores how this partnership enables brands to make data-driven decisions by incorporating Vidmob's creative quality scores into Objective Platform's MMM framework. A case study with a global FMCG brand demonstrated that high-quality TikTok creatives led to a 36% boost in Top of Mind Awareness and a 28% increase in sales, while low-quality creatives negatively impacted these metrics.