Vidmob, Objective Platform partnership

Vidmob, Objective Platform partnership
Vidmob, Objective Platform partnership
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Go to Advanced Television's article: Vidmob, Objective Platform partnership

In Advanced Television's article, "Vidmob, Objective Platform partnership," the piece highlights the collaboration between Vidmob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). The article explores how this partnership enables brands to make data-driven decisions by incorporating Vidmob's creative quality scores into Objective Platform's MMM framework. A case study with a global FMCG brand demonstrated that high-quality TikTok creatives led to a 36% boost in Top of Mind Awareness and a 28% increase in sales, while low-quality creatives negatively impacted these metrics.

Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling

Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling

New York, NY & Amsterdam, NL, March 17, 2025 – Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic...

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Vidmob and Objective Platform Integrate Creative Data into Marketing Mix Modeling

Vidmob and Objective Platform Integrate Creative Data into Marketing Mix Modeling

Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix...

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