Vidmob Partners to Add Creative Analytics to MMM

Vidmob Partners to Add Creative Analytics to MMM
Vidmob Partners to Add Creative Analytics to MMM
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Go to MrWeb's article: Vidmob Partners to Add Creative Analytics to MMM

In MrWeb's article, Vidmob Partners to Add Creative Analytics to MMM, the piece highlights Vidmob's partnership with Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). The article explores how this collaboration aims to provide marketers with a comprehensive view of their marketing investments, including creative quality. By incorporating Vidmob's creative quality scores into Objective Platform's advanced MMM framework, brands can now quantify the impact of creative execution on key business outcomes. This integration addresses the traditional gap in MMM, where creative elements were often overlooked despite being significant drivers of ad performance.

Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling

Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling

New York, NY & Amsterdam, NL, March 17, 2025 – Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic...

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Vidmob and Objective Platform Integrate Creative Data into Marketing Mix Modeling

Vidmob and Objective Platform Integrate Creative Data into Marketing Mix Modeling

Creativepool published an article titled "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix...

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