Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution

Advertising Week : Jun 16, 2025 2:19:40 PM

Creative Insights Creative Data
Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution
Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution
3:10

Meg Haley of Vidmob forecasts Cannes Lions 2025 will spotlight AI-driven Ad Tech, merging media and creative while preserving authentic brand storytelling.

 

Meg Haley, SVP of Global Client Partnerships at Vidmob, emphasized a key shift in the creative discourse at Cannes:

“I’m expecting a resurgence of power players on the beach, with a less platform‑centric feel and a larger focus on evolving Ad Tech around AI tools, solutions, and measurement.” 

She highlighted the merging of media and creative disciplines, predicting deeper conversations on evolving storytelling and how to balance fast-paced, AI-enabled production with maintaining brand purpose and narrative grounding.

Read the full article here: https://advertisingweek.com/cannes-lions-2025-a-pre-festival-glimpse-into-the-future-of-creativity-ai-and-industry-evolution/ 

 
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