MediaShotz: Vidmob, Objective Platform form strategic MMM partnership

MediaShotz reported on the strategic partnership between VidMob and Objective Platform to integrate creative data into Marketing Mix Modeling (MMM). This collaboration enables brands to quantify, benchmark, and optimize creative quality alongside media performance. For a global consumer packaged goods company, high-quality creatives led to a 36% increase in Top of Mind Awareness and a 28% sales boost on TikTok; on Meta platforms, brand KPIs improved by 20% and sales by 12%. This partnership underscores VidMob's role in enhancing marketing strategies through data-driven creative insights.