2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
3 min read
New to the Party: The Rise of Creative Data
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
2 min read
A New Way to Analyze Color’s Impact on Ad Performance
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...
10 min read
Announcing VidMob’s Series C
As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...
2 min read
Creative Insights You Can Act On, Generated From Your Data
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
3 min read
Are You Primed for the Holidays?
Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...