2 min read
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently analyzing metrics and results and working to figure out which levers are best to pull to tweak...
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3 min read
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
4 min read
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
4 min read
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
3 min read
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...
5 min read
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
For decades, creative and media have lived in different silos, or in terms of the time, on opposite sides of a wall. Creative does their work, and...
2 min read
For years, the term ‘optimization’ has had a very specific meaning in the advertising world. Everyone knows it. Optimization means making changes to...
5 min read
We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say and very hard to do.
3 min read
Long before Standard Oil and long before there were trusts for Teddy Roosevelt to bust, companies were community affairs. For the most part, they...
