4 min read
The Future is Here, and It’s Just in Time
At another time and in a different forum, our industry can debate whether it ever made sense for nearly 100% of ad tech investment and technology...
2 min read
A Secret to VidMob’s Success
As VidMob’s growth has continued its acceleration over the past few years, people often ask me what our secret is. It’s easy to respond that our...
5 min read
6 Facts Driving the Rise of Intelligent Creative
In the early days of category creation, the rationale for a business is usually only believed by a diehard few, the opportunity size often feels...
3 min read
VidMob Acquires Chiligum
4 min read
‘Data in Motion’ Applies to Marketers Too
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...
3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...