2 min read
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge factor of an organization or product’s brand identity. After all, the world is full of color and the...
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10 min read
As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...
2 min read
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
3 min read
Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...
2 min read
Social media — both organic and paid — is arguably one of the most important marketing tools for consumer goods. No other platform enables marketers...
3 min read
There’s no arguing that social media has become a huge part of modern day life on the internet. It is estimated that, globally, 3.6 million people...
1 min read
This week, popular streaming service Hulu announced their new Creative Partner Program, and we’re excited to announce that VidMob is one of the...
4 min read
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....
2 min read
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
5 min read
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
