5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
Tear Down the Wall…Between Creative and Media
For decades, creative and media have lived in different silos, or in terms of the time, on opposite sides of a wall. Creative does their work, and...
2 min read
It’s Time to Redefine ‘Optimization’
For years, the term ‘optimization’ has had a very specific meaning in the advertising world. Everyone knows it. Optimization means making changes to...
5 min read
Better, Faster, Cheaper. Sure, But How?
We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say and very hard to do.
3 min read
Milton’s Mistake and the Return to Stakeholder-Driven Business
Long before Standard Oil and long before there were trusts for Teddy Roosevelt to bust, companies were community affairs. For the most part, they...
5 min read
Cannes Lions 2019: Our Takeaways
Sitting on the plane on the way home from Cannes is always the best time to reflect on the event on a holistic basis. While you’re there, everything...
5 min read
The Big Short(form)
Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the web of...
5 min read
Flip the Script
Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...
4 min read
Evolving Creativity for the Better
As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...
9 min read
What We Learned From Our Week in Cannes
In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...
4 min read
An Operating System for the In-House Movement
Earlier I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized that their...
4 min read
Sir Martin Eyes a Comeback
Ever the overachiever, Adweek reported that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes to set up a service...
3 min read
Everlasting Life
The sad fact is that all ads die. Just like plants, animals, and radioactive elements, ads decay over time and eventually cease to function. This...
4 min read
Editing is the New Coding
One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably...
4 min read
But Who Cares?
AN OLD DINNER All the guests arrived on time. The whole team was there—all the developers, who had labored for years to build an innovative product,...
6 min read
VidMob Heads to Cannes
BACK ROW TRAVEL AND A FRONT ROW SEAT TO THE EXCITEMENT. People are often intrigued by the process of entrepreneurship, perhaps because it’s usually a...
3 min read
Snap Ads + VidMob
SELF-SERVICE VIDEO ADVERTISING ON SNAPCHAT IS AVAILABLE FOR THE FIRST TIME—THANKS TO VIDMOB. Three weeks ago, Snapchat announced VidMob as one of a...
3 min read
The Shot Heard Round the (Media) World
The news this week that Facebook is beginning to test mid-roll advertising in video content from publishers is potentially game-changing for people...