3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...
2 min read
The Importance of Creative Scoring in a Global, Digital World
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
3 min read
New to the Party: The Rise of Creative Data
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
2 min read
A New Way to Analyze Color’s Impact on Ad Performance
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...
10 min read
Announcing VidMob’s Series C
As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...
2 min read
Creative Insights You Can Act On, Generated From Your Data
Is My Creative Working? If there’s one topic that keeps demand marketers up at night, it’s campaign performance. How do I increase my KPI numbers...
3 min read
Are You Primed for the Holidays?
Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...
2 min read
Social Media & Consumer Behavior: Why Organic Matters More Than Ever
Social media — both organic and paid — is arguably one of the most important marketing tools for consumer goods. No other platform enables marketers...
3 min read
Why Organic Social Media Optimization is Just as Crucial as Paid Media Optimization
There’s no arguing that social media has become a huge part of modern day life on the internet. It is estimated that, globally, 3.6 million people...
1 min read
VidMob is now an official Hulu Creative Partner
This week, popular streaming service Hulu announced their new Creative Partner Program, and we’re excited to announce that VidMob is one of the...
4 min read
Tech + Human Systems
There is a common misconception that technologies which require human involvement are necessarily less valuable than their more automated peer set....
2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
4 min read
An Alternative Guide to Crisis Response
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
3 min read
The Power of ‘And’
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...