3 min read
Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023
When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...
4 min read
Why VidMob Is Updating Its Mission Statement
In 2017, we aligned on a mission statement for VidMob. We were going to Evolve Creativity for the Better. For six years, this mission guided us...
4 min read
Want More Value? Make Creative Dollars Work
Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...
3 min read
Think AI and Creative at Odds? Think Again.
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...
7 min read
A Year In Review
In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...
5 min read
Announcing VidMob’s Series D
Amidst a seemingly never-ending stream of negative news in the marketing world these days, as we all collectively wrestle with a slowing economy,...