5 min read
Amidst a seemingly never-ending stream of negative news in the marketing world these days, as we all collectively wrestle with a slowing economy, inflationary pressures, and a loss of ad effectiveness in the wake of ATT and cookie deprecation, I’m...
Read More
4 min read
At another time and in a different forum, our industry can debate whether it ever made sense for nearly 100% of ad tech investment and technology...
2 min read
One of the great privileges of working at VidMob is that we get to work side-by-side with some of the folks who are operating at the forefront of the...
2 min read
As VidMob’s growth has continued its acceleration over the past few years, people often ask me what our secret is. It’s easy to respond that our...
5 min read
In the early days of category creation, the rationale for a business is usually only believed by a diehard few, the opportunity size often feels...
4 min read
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...
3 min read
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...
2 min read
Creative scoring is the practice of ensuring consistent and compliant branding and best practices in an effort to improve customer experience and...
3 min read
This is the third in a series of posts where we explore key themes from The Essential Guide to Signal Loss for Digital Marketers.
