Alex Collmer

6 min read

Celebrating 10 Years of Innovation at Vidmob

Ten years ago today, Vidmob was incorporated in the state of Delaware. While that marks the official legal start of the journey, the reality is that a lot of thought had already gone into how the world was changing, the need this created in the...

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3 min read

Why Every Marketer Will Need to Own Their Creative Data

For anyone who is paying attention, it should be obvious at this point that the world is changing rapidly. This is what happens when you take an...

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4 min read

Vidmob’s 2nd Annual Service Trip: Empowering Young Women with Komera

When we started our 501c3 foundation in 2017, the thinking was simple. It seemed like the rinse and repeat nature of striving to hit ever-expanding...

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4 min read

The Prompt is the Creative

We’ve spent our whole lives with Moore’s Law as the guiding force behind technological progress. If you had a computer, a phone, an iPod, or anything...

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2 min read

What does the innovation award and partnership with LVMH Group mean to us

Earlier this year in June, VidMob won the prestigious LVMH Innovation Award for the Image & Media for Brand Desirability category, which was...

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3 min read

Creative Effectiveness Takes Center Stage at LUMA’s DMS 2023

When it comes to tight summations of the biggest trends facing our industry for the year ahead, there’s nothing better than LUMA’s annual DMS...

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4 min read

Why VidMob Is Updating Its Mission Statement

In 2017, we aligned on a mission statement for VidMob. We were going to Evolve Creativity for the Better. For six years, this mission guided us...

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4 min read

Want More Value? Make Creative Dollars Work

Sometimes, as industries and technologies evolve, the mental frames of the past era stand in the way of success in the current one. For marketers,...

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3 min read

Think AI and Creative at Odds? Think Again.

There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will...

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7 min read

A Year In Review

In one of the near-final paragraphs of an article on Patti Smith, that I read on a morning of one of the near-final days of 2022, I found myself...

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