2 min read
How to Gear Up Auto Creative for Pinterest
Using Pinterest is a way to visually chronicle ideas and aspirations—home improvement projects, celebrations, DIY crafts, meal planning—that live on...
Creative Insights (6)
3 min read
8 Ways Brands Can Do More With Less
Creative is no different to many products and services we’re having to think about very carefully these days. The “reduce, reuse, recycle” motto has...
3 min read
3 Approaches Marketers are Using to Adapt Their Brand’s Messaging During COVID-19
In one of our last posts, we posed 3 questions, which marketers should ask before adjusting their campaigns for the COVID-19 crisis:
4 min read
Brands Should Be a Force for Good During the COVID-19 Crisis
Not trying to state the obvious, but I’ll get straight to the point: these are worrying times and everyone, including you and your customers, is...
2 min read
Tear Down the Wall…Between Creative and Media
For decades, creative and media have lived in different silos, or in terms of the time, on opposite sides of a wall. Creative does their work, and...
2 min read
Shoppable Ads and the Decline of the Browser
When was the last time you opened a browser to do something on your smartphone? If you’re struggling to remember, you’re not alone. It seems that for...
1 min read
Creative Data for Better Ads
Creative Data. Seems like an oxymoron, but here at VidMob, it’s at the core of our mission. We’re among the few who believe that a quantitative...
1 min read
Creative Counts…The Most. Here Are the Numbers to Prove It.
In the early days of digital, when online advertising was just beginning, the sentiment that “none of this stuff works anyway” was fairly pervasive....
1 min read
Using AI+ Data to Drive Better Creative
In the past, to understand what drives creative performance, there’s traditionally been two ways to break down a creative execution into its...
1 min read
Create & Run Audience Filters on Snapchat
You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most...