ANA: MMM Creative Data Inclusion
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...
Creative Analytics
Marketecture: Vidmob - Analyzing and optimizing creatives
In the Marketecture Podcast episode titled "VidMob: Analyzing and Optimizing Creatives," VidMob's CEO and Founder, Alex Collmer is highlighted by Marketecture founder Ari Paparo as the creative data...