The Hidden Growth Opportunities in Aligning Creative and Media Teams
The Hidden Growth Opportunities in Aligning Creative and Media Teams
Creative Insights
How Kellanova uses AI to predict creative performance and drive KPIs
How Kellanova uses AI to predict creative performance and drive KPIs
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
Vidmob, Kellanova, and MMA Global Collaborate on a Study Proving the Power of Predictive Impact Scoring
Vidmob Kellanova, and MMA Global Collaborate on a Study Proving the Power of Predictive Impact Scoring
Vidmob Makes Key Hires to Accelerate Business Development
Vidmob expands its New Business team with key leadership hires to accelerate growth and scale its creative data platform across brand and agency partners.
Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution
Meg Haley of Vidmob forecasts Cannes Lions 2025 will spotlight AI-driven Ad Tech, merging media and creative while preserving authentic brand storytelling.
Vidmob launches “The Aperture” to decode creative and its measurable impact
Vidmob.com debuts The Aperture: a framework for decoding creative choices into measurable data to boost marketing campaign performance.
Vidmob Appoints Joseph Galarneau as Chief Product & Technology Officer
Vidmob, known as “The Creative Data Company,” has appointed Joseph Galarneau as its new Chief Product & Technology Officer, further solidifying Vidmob.com’s position at the intersection of creativity...
Q&A with Rob Rakowitz, Head of Marketing at Vidmob
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and...
Vidmob Appoints Mark Mannino as President
Vidmob, The Creative Data Company, today announced the appointment of Mark Mannino as President, where he will assume responsibility for the go-to-market, revenue, strategy and finance. Mannino...
ANA: MMM Creative Data Inclusion
Read Gerry D'Angelo's ANA article, "AI Plots Path for Measurement in the Coming Creative Explosion." Creative remains one of the most powerful drivers of advertising effectiveness, yet its impact has...
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Adweek: Vidmob Custom Guideline Builder released
Published March 4, 2025 Go to Adweek's article: Vidmob Unveils Tool to Customize Creative Guidelines and Democratize Data Across a Company
Adweek: Vidmob Launches Creative Data Plugin for Adobe Photoshop
In Adweek's, "Vidmob Launches Creative Data Plugin for Adobe Photoshop," the article highlights Vidmob's introduction of a new plugin that integrates creative data insights directly into Adobe...
Adweek: Vidmob Releases GenAI Plugin for Adobe Premiere Pro and Adobe Illustrator
Vidmob, the leading creative data platform, has launched its Creative Data Plugin for Adobe Premiere Pro and Adobe Illustrator, bringing real-time creative insights directly into the editing...