Tech Round: Expert Predictions for AI in 2025
In TechRound’s expert predictions for AI in 2025, Vidmob's CEO, Alex Collmer, highlighted the transformative role of AI-driven creative data in marketing. Collmer shared, “The ability to integrate...
MarTech Cube: Vidmob and LinkedIn Launch 2024 Creative Trends Report
In MarTech Cube's article, Vidmob and LinkedIn Launch 2024 Creative Trends Report, the piece explores the collaborative study by Vidmob and LinkedIn, analyzing over 13,600 creative assets and 2.9...
Unlocking B2B Success: Vidmob’s Creative Trends 2024 Report with LinkedIn
Vidmob’s Creative Trends 2024 report with LinkedIn combines creative data and platform insights to reveal what resonates with B2B audiences. As LinkedIn continues to invest in video—driving 3X...
MediaPost: Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
In MediaPost's article, Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style, the piece explores the importance of humanizing AI communications in B2B marketing, among other...
Advanced Television: Study: Emotional authenticity drives LinkedIn engagement
In Advanced Television's article, Study: Emotional authenticity drives LinkedIn engagement, the piece explores the impact of emotional authenticity on content engagement on LinkedIn. It emphasizes...
MediaShotz: Emotional Authenticity Drives Engagement in B2B Campaigns – Vidmob & LinkedIn Study
In MediaShotz's article, Emotional Authenticity Drives Engagement in B2B Campaigns – Vidmob & LinkedIn Study, the piece highlights a joint study by Vidmob and LinkedIn revealing the importance of...
Adweek: Vidmob and LinkedIn Launch 2024 Creative Trends Report
In Adweek's article, Vidmob and LinkedIn Launch 2024 Creative Trends Report, the piece explores emerging trends in creative advertising for 2024 based on insights from Vidmob and LinkedIn. It...
AI Business: Using AI to Unlock Creative Optimization
Generative AI is revolutionizing advertising with unmatched scale and precision, but its success hinges on high-quality, tailored creative data. In this article, Vidmob CEO Alex Collmer explores how...
Advertising Week: How Brands Can Unlock the Power of Story & Reel Ads on Meta
In the article "How Brands Can Unlock the Power of Story & Reel Ads on Meta," Melissa Brest, Creative Strategy Consultant at VidMob, examines the challenges brands face in maximizing the potential of...
Performance Marketing World: Innovate or fall behind’: Industry reflects on the digital banner ad turning 30
In "Innovate or Fall Behind: Industry Reflects on the Digital Banner Ad Turning 30," Performance Marketing World examines the three-decade journey of digital banner ads, from the first AT&T banner on...
Martech Series: Harnessing AI to drive Creative Effectiveness in Modern Marketing
In "Harnessing AI to Drive Creative Effectiveness in Modern Marketing," Martech Series highlights Vidmob CRO Matt Young. Matt discusses how the integration of artificial intelligence and creative...
Forrester: Vidmob Named a Strong Performer in Forrester’s 2024 Creative AdTech Wave Report
Download the report: The Forrester Wave™: Creative Advertising Technologies, Q4 2024. The Nine Providers That Matter Most And How They Stack Up
ANA: Media Agency Pitches Don’t Talk About Creative Data, They Should
Go to ANA's article: Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should
AWS Machine Learning Blog: How Vidmob is using generative AI to transform its creative data landscape
Published September 6, 2024 Go to AWS' article: How VidMob Is Using Generative AI to Transform Its Creative Data Landscape
The Brazilian Report: Tech Roundup: Going Beyond Clicks to Measure Ad Success
Published August 26, 2024