Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling

Read the full CMO First article, "Vidmob and Objective Platform Announce Strategic Partnership to Integrate Creative Data into Marketing Mix Modeling."

In CMO First’s article, Vidmob and Objective Platform's  partnership is highlighted for creative data and creative quality—traditionally a blind spot—into Marketing Mix Modeling (MMM). The integration aims to improve marketing measurement by analyzing creative quality and its impact on business outcomes. This collaboration marks a significant step toward leveraging data-driven insights for smarter marketing strategies.