3 min read
Are You Primed for the Holidays?
Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...
Performance Innovators (2)
4 min read
Creating without Boundaries: Q&A with Kamila Zmrzla
I took pause when I first saw a picture of Kamila Zmrzla’s art in SoHo — the soft colors, bold shapes, and messages addressing police brutality stood...
2 min read
Behind the Artwork: Q&A with Daniel Bonilla
Earlier this month my colleague, Kayla Elorza, Motion Graphics Artist, captured pictures of several of the recent murals painted on the streets of...
2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
2 min read
Enjoying the Journey
We recently learned that VidMob was recognized as one of Inc.’s Best Workplaces in 2020. Our CEO, Alex Collmer, had this to say about the honor,...
3 min read
Together through Tech: How Brands Can Celebrate Spring Holidays during COVID-19
Despite our brains trying very hard to convince us of the contrary (such is the side-effect of our Groundhog Day-like lockdown) time continues to...
3 min read
Inspirational Innovations During Times of Crisis
COVID-19 has taken over the world—at least that’s what it feels like. We now work from kitchen tables. We are home schooling our kids. And happy hour...
4 min read
An Alternative Guide to Crisis Response
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
1 min read
Opinion: Brand Positioning during COVID-19 (And After)
The flux in social ad spend in March 2020 showcases the uncertainty of the market—brands across verticals halted their paid advertising as COVID-19...
1 min read
How Forbes Top 50 Brands Responded to COVID-19
In a world of social distancing and enforced remote working, brands have changed their marketing strategy.
2 min read
3 Questions Marketers Should Ask Before Adjusting Their Campaigns for the COVID-19 Crisis
All marketers are faced with a question right now of if and how they should be adjusting their marketing for the COVID-19 crisis. Nervousness about...
3 min read
The Power of ‘And’
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...
1 min read
Analyze Promoted Pins With Creative Analytics
More than 250 million people turn to Pinterest for inspiration, eager to turn their ideas into action. It’s in these moments when audiences most want...
2 min read
We Want The Real Thing
When it comes to the magic of storytelling, the real thing is always best. A little while back our founder wrote a blog post on where VidMob thinks...